A Letter From a Reader – The Clarke Family

A Letter From a Reader

A Letter From a Reader

The one summer dress I have not stopped reaching for.

On the dress that finally skims instead of clings, why a small South Carolina family made it the way they did — and why they are clearing it now.

Woman wearing the Matilda dress in white with red flowers
The Matilda, in white with red blooms.

I am 63 years old, and for about ten years, getting dressed for anything warm has been a quiet negotiation with my own reflection.

My closet had two piles. The first looked lovely on the hanger and clung the moment I moved. The second was comfortable and made me look like I had stopped trying. I had quietly decided those were the only two choices a woman my age got once the heat arrived.

Then I noticed a woman in my church group here in Mount Pleasant who always looked effortless — the same dress, in two different colors, week after week. I finally asked her. She laughed and told me to read the Clarke family's letter first.

The Clarke family runs a small boutique here in South Carolina. They have been at it since 1986 — three generations, mother to daughter. The dress is called the Matilda, and their letter walks through the handful of things they refused to compromise on. I am going to let their words carry it, because they say it better than I could.

1A cut that skims, never clings

We cut the Matilda as a relaxed A-line that falls away from the body instead of gripping it. It moves when you move, and it quietly forgives the parts most of us would rather not think about.

★★★★★"I stopped doing the breath-in at the mirror. It just floats over everything I used to hide."Carol R., Charleston SC

2A fabric that actually breathes

Close-up of the Matilda's floral print, pocket and linen fabric

It is a soft, lightweight woven fabric chosen for one reason: to stay cool. It lets the air through instead of trapping it, so it does not glue itself to your back the moment the heat arrives.

★★★★★"Ninety degrees at the farmers market and I was the only one not peeling my clothes off my back."Diane M., Greenville SC

3And yes — it has pockets. Deep ones.

The Matilda dress with a hand resting in the deep side pocket

We added deep, real side pockets — the kind you can actually slide a phone, your keys, or a grandchild's small treasure into. Not the decorative kind that fit nothing.

★★★★★"A pocket, at my age, is a love language. I walk the dog to the corner without a bag now."Patricia L., Columbia SC

4An inner tie that is your choice

There is a hidden tie at the waist you can cinch in for a little shape, or leave loose for pure comfort. You decide how fitted it is on any given day — not the dress.

★★★★★"I wear it loose most days, and pull it in when I want a waist. Two dresses in one."Linda K., Beaufort SC

5A print that gets noticed — for the right reasons

The Matilda in white with red flowers and in soft blush

The floral is placed, not scattered — it climbs from the hem so it draws the eye down and out. It reads as elegant, not loud. In white with red blooms, or a soft blush.

★★★★★"Three women at lunch asked where it was from. At 64, I had forgotten what that felt like."Janet S., Bluffton SC

6It fits the body you have

We make the Matilda from S all the way to 5XL, and we cut it generous on purpose. It is meant to fit the woman — not make the woman fit the dress.

★★★★★"I usually dread ordering online at my size. The 3XL fit like it was made for me."Maureen T., Summerville SC

The Matilda, against the dresses you've been buying

  Typical summer dress The Matilda
Fit Clings at the middle Relaxed A-line that skims
Fabric Hot, sticks in the heat Lightweight, breathable
Pockets None, or too small to use Deep, usable side pockets
Sizing Runs small True fit, S–5XL
Wearability One occasion Market to dinner
Typical summer dress
  • Clings at the middle
  • Hot, sticks in the heat
  • No real pockets
  • Runs small
  • One occasion only
The Matilda
  • Relaxed A-line that skims
  • Lightweight, breathable
  • Deep, usable side pockets
  • True fit, S–5XL
  • From the market to dinner

Why they're clearing it now

The Clarke family outside their South Carolina boutique

They priced the Matilda at $239.95 when it launched, and it sold at that price all season. But for America's 250th, the Clarke family wanted to give something back to the women who have kept their doors open since 1986 — so every Matilda is going out at less than a quarter of that.

I ordered the white with the red flowers. It arrived a few days later in a kraft-paper parcel with a short handwritten note from the family. I put it on that evening — and three weeks later, I am still reaching for it more than anything else in my closet.

The Matilda arriving in a kraft-paper parcel with a handwritten note

The Matilda Dress

★★★★★ 4.7 / 5 from 6,247+ reviews
$239.95$59.95
America's 250th Sale — Save 75%
  • Relaxed A-line that skims, never clings
  • Lightweight, breathable fabric
  • Deep, usable side pockets
  • White (red floral) & Blush — sizes S–5XL
  • Free UPS shipping · 30-day money-back guarantee
Only a handful left in each size
See if your size is still in stock →

The Matilda Dress · $59.95 while sizes last

America's 250th Anniversary Sale ends tonight.
Buy 2 get 10%, buy 4+ get an extra 20% off. When it's gone, it's gone.
Free ShippingSent with UPS, on us
30-Day ReturnsMoney-back guarantee
Since 1986Family-owned in South Carolina

I do not usually write things like this. But I spent a lot of summers uncomfortable and a little invisible, and this is the first dress in a long time that fixed both. If that sounds like you, I hope you find your size before it clears.

— Margaret Ellison · Mount Pleasant, SC

See the Matilda — $59.95 →

This is a personal account from a Clarke Family customer. Margaret was not paid to write it. · The Clarke Family · Family Fashion · South Carolina, since 1986 · Free UPS shipping · 30-day money-back guarantee.

A Letter From a Reader