A Letter From a Reader
The one summer dress I have not stopped reaching for.
On the dress that finally skims instead of clings, why a small South Carolina family made it the way they did — and why they are clearing it now.
I am 63 years old, and for about ten years, getting dressed for anything warm has been a quiet negotiation with my own reflection.
My closet had two piles. The first looked lovely on the hanger and clung the moment I moved. The second was comfortable and made me look like I had stopped trying. I had quietly decided those were the only two choices a woman my age got once the heat arrived.
Then I noticed a woman in my church group here in Mount Pleasant who always looked effortless — the same dress, in two different colors, week after week. I finally asked her. She laughed and told me to read the Clarke family's letter first.
The Clarke family runs a small boutique here in South Carolina. They have been at it since 1986 — three generations, mother to daughter. The dress is called the Matilda, and their letter walks through the handful of things they refused to compromise on. I am going to let their words carry it, because they say it better than I could.
1A cut that skims, never clings
We cut the Matilda as a relaxed A-line that falls away from the body instead of gripping it. It moves when you move, and it quietly forgives the parts most of us would rather not think about.
2A fabric that actually breathes

It is a soft, lightweight woven fabric chosen for one reason: to stay cool. It lets the air through instead of trapping it, so it does not glue itself to your back the moment the heat arrives.
3And yes — it has pockets. Deep ones.

We added deep, real side pockets — the kind you can actually slide a phone, your keys, or a grandchild's small treasure into. Not the decorative kind that fit nothing.
4An inner tie that is your choice
There is a hidden tie at the waist you can cinch in for a little shape, or leave loose for pure comfort. You decide how fitted it is on any given day — not the dress.
5A print that gets noticed — for the right reasons

The floral is placed, not scattered — it climbs from the hem so it draws the eye down and out. It reads as elegant, not loud. In white with red blooms, or a soft blush.
6It fits the body you have
We make the Matilda from S all the way to 5XL, and we cut it generous on purpose. It is meant to fit the woman — not make the woman fit the dress.
The Matilda, against the dresses you've been buying
| Typical summer dress | The Matilda | |
|---|---|---|
| Fit | Clings at the middle | Relaxed A-line that skims |
| Fabric | Hot, sticks in the heat | Lightweight, breathable |
| Pockets | None, or too small to use | Deep, usable side pockets |
| Sizing | Runs small | True fit, S–5XL |
| Wearability | One occasion | Market to dinner |
- Clings at the middle
- Hot, sticks in the heat
- No real pockets
- Runs small
- One occasion only
- Relaxed A-line that skims
- Lightweight, breathable
- Deep, usable side pockets
- True fit, S–5XL
- From the market to dinner
Why they're clearing it now

They priced the Matilda at $239.95 when it launched, and it sold at that price all season. But for America's 250th, the Clarke family wanted to give something back to the women who have kept their doors open since 1986 — so every Matilda is going out at less than a quarter of that.
I ordered the white with the red flowers. It arrived a few days later in a kraft-paper parcel with a short handwritten note from the family. I put it on that evening — and three weeks later, I am still reaching for it more than anything else in my closet.

The Matilda Dress
- Relaxed A-line that skims, never clings
- Lightweight, breathable fabric
- Deep, usable side pockets
- White (red floral) & Blush — sizes S–5XL
- Free UPS shipping · 30-day money-back guarantee
The Matilda Dress · $59.95 while sizes last
Buy 2 get 10%, buy 4+ get an extra 20% off. When it's gone, it's gone.
I do not usually write things like this. But I spent a lot of summers uncomfortable and a little invisible, and this is the first dress in a long time that fixed both. If that sounds like you, I hope you find your size before it clears.
— Margaret Ellison · Mount Pleasant, SC
See the Matilda — $59.95 →This is a personal account from a Clarke Family customer. Margaret was not paid to write it. · The Clarke Family · Family Fashion · South Carolina, since 1986 · Free UPS shipping · 30-day money-back guarantee.