A letter from a reader Adeline
Every dress I own cuts me into three, and this one does not.
On the painted maxi whose neckline runs on a diagonal — one long line from the shoulder to the floor, and nothing drawn across the middle.
I am 63, and it took me an embarrassingly long time to work out what was wrong with almost every dress I own. It is not the fit and it is not the size. It is the lines.
Stand in front of a mirror and count them. A neckline straight across the collarbone. A seam or a belt across the middle. A hem across the calf. Three horizontal lines, cutting you into three sections, and every one of them says this is how wide she is, here, and here, and here.
It was my daughter Sarah, up in Boston, who told me to stop buying the same shape and look at something from a small family boutique here in South Carolina. Before I tell you what it did, I think you should read the Clarke family's letter first.
The Clarke family runs a small boutique here in South Carolina, family-run since 1986 — three generations, mother to daughter. The dress is called the Adeline, and their letter walks through the handful of things they refused to compromise on. I am going to let their words carry it, because they say it better than I could.
1The neckline runs on a diagonal

A neckline cut straight across draws a horizontal line at the widest part of your shoulders, and the eye stops there. The Adeline runs its neckline on a diagonal instead, crossing the body and sitting off one shoulder. A diagonal is the longest line you can put on a person, and the eye follows it from the shoulder all the way down. That is the whole trick, and it is the first thing you notice in a mirror.
2Nothing at all across the middle
There is no waist seam, no belt and no shaping. The dress falls in one uninterrupted column from the shoulder to the floor, which is the second horizontal line gone. It also means nothing sits on your middle after lunch, nothing needs loosening in the evening, and the dress does not report on your shape at any point along the way.
3Full soft sleeves to the wrist

We hear the same thing from women who love a bare shoulder and will not buy one: the arms. So the sleeves run long and full all the way to the wrist, cut loose rather than close, and they move with you instead of gripping. You get the open neckline and your arms are covered — which is the combination almost nobody makes.
4It is painted, not patterned

The color is put on in wide brushstrokes and nothing repeats — no motif, no grid, no pattern running over you at fixed intervals. It is one composition across the whole dress, the way a canvas is. Because there is no repeat, nothing lands in a place you would rather it did not, which is what goes wrong with a printed dress and is very hard to explain until you have worn one.
5Floor length, in something light

It goes all the way to the floor, so there is no hem cutting across the calf either — that is the third line gone. And the cloth is light enough that it moves as you walk rather than hanging off you. A long dress in a heavy fabric is a weight you carry around all evening. This one is not.
6Three colorways, and a size for you — S to 3XL
The Adeline comes in three colorways and the one you see me wearing is the white, where the brushwork sits on a pale ground. The other two carry the color further, if you would rather the whole dress were warm. Sizes run S, M, L, XL, 2XL and 3XL, cut loose through the body in all of them. If you are between sizes, take the smaller one.
The Adeline, against the dresses in your closet
| The usual maxi dress | The Adeline | |
|---|---|---|
| The neckline | Straight across, at your widest point | A diagonal, off one shoulder |
| The middle | A seam or a belt drawing a line | Nothing — one column to the floor |
| The sleeves | Bare arms, or nothing at all | Full and soft to the wrist |
| The pattern | A repeat, landing where it lands | Painted brushwork, no repeat at all |
| By the evening | Heavy, and something needs loosening | Light, and nothing to loosen |
- A neckline straight across your widest point
- A seam or a belt across the middle
- Bare arms, or nothing at all
- A repeat, landing where it lands
- Heavy, and something needs loosening
- A diagonal neckline, off one shoulder
- Nothing at all across the middle
- Full soft sleeves to the wrist
- Painted brushwork, no repeat at all
- Light, and nothing to loosen
Why they're clearing it now

They priced the Adeline at $245.95 when it launched, and it sold at that price all season. But for America's 250th, the Clarke family wanted to give something back to the women who have kept their doors open since 1986 — so every dress is going out at little more than a quarter of what it was.
Mine arrived a few days later in a box on the bed. I held it up by the shoulders before I put it on, mostly to see which way the neckline ran.

The Adeline Dress
- A diagonal neckline, off one shoulder — no line straight across you
- No waist seam and no belt — one column from shoulder to floor
- Full soft sleeves to the wrist, so your arms are covered
- Painted brushwork with no repeat · floor length in a light cloth
- 3 colorways · sizes S–3XL · Free UPS shipping · 30-day money-back guarantee
The Adeline Dress · $64.95 while sizes last
Buy 2 get 10%, buy 3 get 15%, buy 4 get an extra 20% off. When it's gone, it's gone.
I do not usually write things like this. But I spent years thinking the problem was me, and it turned out to be three horizontal lines that somebody had simply never questioned. If you have a closet full of dresses that all do the same thing to you, I hope you find your size before it clears.
— Margaret Ellison · Mount Pleasant, SC
See the Adeline — $64.95 →This is a personal account from a Clarke Family customer. Margaret was not paid to write it. · The Clarke Family · Family Fashion · South Carolina, since 1986 · Free UPS shipping · 30-day money-back guarantee.