A letter from a reader Annalena
There are two kinds of evening dress after 60, and I did not want either.
On the satin dress whose waist is made by gathered fabric instead of a seam — so it holds a shape without ever holding on to you.
My granddaughter got married in June, and I spent five weeks looking for something to wear. Five weeks. I am 63 and I have been to a great many weddings, and I still could not solve it.
Because there are only two kinds of evening dress made for a woman my age. There is the jacket-and-shell set in dusty pink that adds fifteen years the moment you fasten it. And there is the fitted one — boned somewhere, lined in something stiff, which you are poured into at six o'clock and cannot eat a thing in by nine.
It was my daughter Sarah, up in Boston, who told me to stop looking at the mother-of-the-bride rack and try a small family boutique here in South Carolina. Before I tell you what it did, I think you should read the Clarke family's letter first.
The Clarke family runs a small boutique here in South Carolina, family-run since 1986 — three generations, mother to daughter. The dress is called the Annalena, and their letter walks through the handful of things they refused to compromise on. I am going to let their words carry it, because they say it better than I could.
1The waist is made by the drape, not by a seam

Every fitted evening dress makes its waist by construction — a seam, boning, a lining that grips. We make ours by drawing the satin across the body and gathering it to one side, where it is caught and held. The pleats radiate out from that point and the shape comes from the fabric itself. You get a defined waist and there is nothing there to press on you.
2Below the gather it is completely free
Everything under that one point falls away from the body with no shaping at all. Nothing is lined tight, nothing is cut close over the hip, and nothing needs discreetly loosening between the dinner and the dancing. It is the difference between an evening you get through and an evening you are actually present at.
3The jewelry is already on it

At the gather point sits a crystal ornament, and it is doing real work — it holds the pleats and it puts the sparkle at your waist rather than at your throat. Combined with a high boat neck, it means the dress arrives finished. No necklace to find, nothing to match, nothing hunted for at half past five while everybody waits in the car.
4Sleeves that flare instead of grip

Evening wear is nearly always bare-armed, and the women who write to us are tired of buying a wrap to carry all night. The Annalena is cut in one piece through the shoulder into a wide sleeve that flares away to the elbow. There is no seam sitting on the shoulder and nothing close to the arm. It is drama rather than cover, and it happens to be both.
5Satin with enough weight to hold the folds

A thin satin clings and the pleats collapse within an hour. Ours has weight, which is why the folds still radiate cleanly from the ornament at the end of the night and why the skirt swings when you walk instead of sticking to you. The shine is the part everybody photographs. The weight is the part that decides whether it still looks right at eleven.
6Five colorways, and sizes S to 2XL
The Annalena comes in five colorways and the one you see me wearing is the navy, which is what I chose for a June wedding. There is a champagne, a deep wine, a soft blue and a pink besides, so it works whether you are the mother of the bride or a guest who would rather not be. Sizes run S, M, L, XL and 2XL. It is cut generously — if you are between sizes, take the smaller one.
The Annalena, against the evening dresses you've been trying on
| The usual evening dress | The Annalena | |
|---|---|---|
| How it gets its shape | A seam, boning, a lining that grips | Satin gathered and caught at one side |
| By nine o'clock | Something needs quietly loosening | Free below the gather, nothing to loosen |
| The arms | Bare, and a wrap you carry all night | Wide sleeves that flare to the elbow |
| The jewelry | Something else to find and match | A crystal ornament already on it |
| The fabric | Thin satin that clings and collapses | Weight enough to hold the folds |
- A seam, boning, a lining that grips
- Something needs loosening by nine
- Bare arms and a wrap you carry all night
- Jewelry to find and match
- Thin satin that clings and collapses
- Satin gathered and caught at one side
- Free below the gather, nothing to loosen
- Wide sleeves that flare to the elbow
- A crystal ornament already on it
- Weight enough to hold the folds
Why they're clearing it now

They priced the Annalena at $194.95 when it launched, and it sold at that price all season. But for America's 250th, the Clarke family wanted to give something back to the women who have kept their doors open since 1986 — so every dress is going out at a third of what it was.
Mine arrived a few days later in a box on the bed. I lifted it out by the shoulders and the satin caught the light before I had it anywhere near me.

The Annalena Dress
- A waist made by gathered satin, not by a seam or boning
- Completely free below the gather — nothing to loosen all evening
- A crystal ornament at the waist, so the jewelry is already done
- Wide sleeves flaring to the elbow · satin with weight, so the folds hold
- 5 colorways · sizes S–2XL · Free UPS shipping · 30-day money-back guarantee
The Annalena Dress · $64.95 while sizes last
Buy 2 get 10%, buy 3 get 15%, buy 4 get an extra 20% off. When it's gone, it's gone.
I do not usually write things like this. But I had spent five weeks accepting that dressing up after 60 meant choosing between looking older than I am and being uncomfortable for six hours, and it turns out somebody solved that with a handful of pleats. If you have a wedding coming and you are dreading the looking, I hope you find your size before it clears.
— Margaret Ellison · Mount Pleasant, SC
See the Annalena — $64.95 →This is a personal account from a Clarke Family customer. Margaret was not paid to write it. · The Clarke Family · Family Fashion · South Carolina, since 1986 · Free UPS shipping · 30-day money-back guarantee.