A Letter From a Reader Elera
The soft hooded cardigan I live in all autumn.
On the lightweight knit that's cozy and warm without the bulk, covers the arms, has a soft little hood for the chill — and layers over everything you already own.
I am 63 years old, and for years my "throw something on" layer was a heavy old cardigan that added ten pounds and twenty years the moment I pulled it on.
It kept the chill off, I'll give it that. But it was bulky and shapeless — the kind of thing you only wear because no one's looking. Too warm indoors, then cold again the second I sat by the window. And it left my neck bare to every draft. I'd more or less accepted that cozy and dowdy were the same thing once the weather turned.
Then a neighbor of mine here in Mount Pleasant kept turning up looking cozy and put-together at the same time, and I finally asked. She laughed and told me to read the Clarke family's letter first.
The Clarke family runs a small boutique here in South Carolina, family-run since 1986 — three generations, mother to daughter. The cardigan is called the Elara, and their letter walks through the handful of things they refused to compromise on. I am going to let their words carry it, because they say it better than I could.
1Cozy and warm — without the bulk

We knit the Elara light on purpose — soft, cozy, and genuinely warm, but with none of the bulk of a heavy old cardigan. Warm enough to curl up in with a book and a cup of tea, light enough to keep on all day without ever feeling weighed down or overheated.
2Long sleeves that cover the arms

Proper long sleeves, with a neat ribbed cuff at the wrist, that cover the arms the whole way down — no short little sleeves, no gaps, no tugging. And because the knit is so light, covered never means hot. Your arms stay covered and comfortable, indoors and out.
3A cozy little hood for the chill

At our age it's the neck and shoulders that feel the cold first — a draft in the hall, a cool evening on the porch. So we built in a soft, cozy hood with little drawstring ties. Pull it up when the chill hits; let it rest softly at your shoulders when you don't. No scarf to hunt for, ever again.
4A neat button front — open or closed
A tidy row of buttons gives the Elara a shape and structure that a plain drape never has. Wear it open and relaxed over a tee, or buttoned up and snug on a cold morning. Either way, it looks considered — cozy, but never sloppy.
5It layers over everything

In a soft, easy neutral, the Elara layers over whatever you've already got on — jeans and a tee for errands, trousers and a blouse for lunch, even a dress. It's the one piece you throw on over anything and instantly look pulled-together. One easy cardigan, a hundred different days.
6It fits the body you have
We make the Elara from a size S all the way to 2XL and cut it relaxed on purpose. It is meant to fit the woman — not make the woman fit the cardigan.
The Elara, against the cardigans you've been hiding in
| Typical cardigan | The Elara | |
|---|---|---|
| Warmth | Bulky to stay warm | Cozy, without the bulk |
| Arms | Short or thin sleeves | Long sleeves that cover |
| Your neck | Bare — reach for a scarf | A built-in cozy hood |
| The look | Shapeless and dowdy | A neat button front, put-together |
| Where you wear it | Around the house only | Layers over everything, home to out |
- Bulky to stay warm
- Short or thin sleeves
- Bare neck — reach for a scarf
- Shapeless and dowdy
- Around the house only
- Cozy, without the bulk
- Long sleeves that cover the arms
- A built-in cozy hood
- A neat button front, put-together
- Layers over everything, home to out
Why they're clearing it now

They priced the Elara at $189.95 when it launched, and it sold at that price all season. But for America's 250th, the Clarke family wanted to give something back to the women who have kept their doors open since 1986 — so every cardigan is going out at less than a third of that.
I ordered the beige. It arrived a few days later in a kraft-paper parcel with a short handwritten note from the family. I have reached for it more than anything else in my closet since.

The Elara Cardigan
- A soft, lightweight knit — cozy warmth without the bulk
- Long sleeves that cover the arms
- A built-in cozy hood with drawstring ties
- A neat button front — wear it open or closed
- Sizes S–2XL · Free UPS shipping · 30-day money-back guarantee
The Elara Cardigan · $59.95 while sizes last
Buy 2 get 10%, buy 3 get 15%, buy 4 get an extra 20% off. When it's gone, it's gone.
I do not usually write things like this. But I spent too many autumns swallowed up in a heavy, shapeless old cardigan — and this soft, light little thing gave me back the simple pleasure of being warm and put-together at the same time. If that sounds like you, I hope you find your color before it clears.
— Margaret Ellison · Mount Pleasant, SC
See the Elara — $59.95 →This is a personal account from a Clarke Family customer. Margaret was not paid to write it. · The Clarke Family · Family Fashion · South Carolina, since 1986 · Free UPS shipping · 30-day money-back guarantee.