A letter from a reader Elysia S
I told myself color was for younger women. This changed my mind.
On the ombré cardigan that skims instead of clinging, covers the arms, and brings a little joy to a gray morning — without looking like fancy dress. Why a small South Carolina family made it this way, and why they're clearing it now.
I am 63 years old, and somewhere along the way I put my colors away. Gray, navy, beige — safe and sensible and forgettable. I had decided, without quite deciding it, that bright things were for younger women and that mine had passed.
But a gray cardigan does nothing to lift a gray morning, and I knew it. What I quietly wanted was a little joy I could wear — without looking like I was in fancy dress or trying to be someone I am not. The bright things were thin and cheap; the cozy things were dull.
Then a woman in my church group here in Mount Pleasant turned up in the most wonderful cardigan — a whole sunset of color, and clearly comfortable — and I could not take my eyes off it. She laughed and told me to read the Clarke family's letter first.
The Clarke family runs a small boutique here in South Carolina, family-run since 1986 — three generations, mother to daughter. The cardigan is called the Elysia, and their letter walks through the handful of things they refused to compromise on. I am going to let their words carry it, because they say it better than I could.
1A cut that skims, never clings

We cut the Elysia relaxed and easy, and worn open it falls in two long panels down the front, so it skims your sides instead of gripping them. Those two vertical lines are what quietly take a size off you.
2Sleeves that cover the arms — to the wrist

We gave it full-length sleeves that cover the arms down to a ribbed cuff at the wrist. Nothing grips the upper arm, and the cuffs hold instead of sliding down over your hands.
3A sunset ombré that lifts a gray day

We gave it an ombré that runs like a sunset — yellow and orange melting through pink and red into deep purple, no two panels quite the same. It is the kind of color that lifts a gray day and has people asking where you found it.
4Real wooden buttons down the front

We ran real wooden buttons down the front instead of plastic — the warm, matte kind that feel solid under your fingers. Button it up when the chill sets in, or wear it open over a white tee the way most women do.
5Worn open, or buttoned up
We made it to work either way and over anything — open across a plain top, or buttoned as a sweater on its own. One piece, and it carries you from the sofa to the market without a second thought.
6It fits the body you have
We make the Elysia from a size S all the way to 5XL and cut it relaxed on purpose. It is meant to fit the woman — not make the woman fit the cardigan.
The Elysia, against the cardigans you've been buying
| Typical cardigan | The Elysia | |
|---|---|---|
| Shape | Clings, or hangs like a sack | Worn open, two slimming lines |
| Arms | Short or tight sleeves | Full length, ribbed cuffs stay put |
| Buttons | Plastic, and they feel it | Real wooden buttons |
| Color | Plain gray or beige | A sunset ombré, no two panels alike |
| How you wear it | One way only | Open over a tee, or buttoned up |
- Clings, or hangs like a sack
- Short or tight sleeves
- Plastic buttons
- Plain gray or beige
- One way only
- Worn open, two slimming lines
- Full length, ribbed cuffs stay put
- Real wooden buttons
- A sunset ombré, no two panels alike
- Open over a tee, or buttoned up
Why they're clearing it now

They priced the Elysia at $149.95 when it launched, and it sold at that price all season. But for America's 250th, the Clarke family wanted to give something back to the women who have kept their doors open since 1986 — so every one is going out at little over a third of that.
I ordered mine that evening. It arrived a few days later in a kraft-paper parcel with a short handwritten note from the family. I have reached for it more than anything else in my closet since.

The Elysia Cardigan
- Worn open, two long slimming lines
- Full-length sleeves, ribbed cuffs that stay put
- A sunset ombré that lifts a gray day
- Real wooden buttons down the front
- Sizes S–5XL · machine washable · free UPS · 30-day guarantee
The Elysia Cardigan · $54.95 while sizes last
Buy 2 get 10%, buy 3 get 15%, buy 4 get an extra 20% off. When it's gone, it's gone.
I do not usually write things like this. But I had put my colors away for so long, sure they were for someone younger — and this one cardigan quietly handed a little of that back. If that sounds like you, I hope you find your size before it clears.
— Sandra Thompson · Mount Pleasant, SC
See the Elysia — $54.95 →This is a personal account from a Clarke Family customer. Sandra was not paid to write it. · The Clarke Family · Family Fashion · South Carolina, since 1986 · Free UPS shipping · 30-day money-back guarantee.