A letter from a reader Emoryanne
The chunky turtleneck so cozy I want it in every color.
On the soft chunky-knit turtleneck that keeps the chill off your neck, covers the arms, and skims instead of clinging — warm, easy, and it goes with everything. Why a small South Carolina family made it this way, and why they're clearing it now.
I am 63 years old, and on the first truly cool mornings I want one thing: to be warm and cozy without a fuss. But my old sweaters had let me down — the warm ones itched at the neck, the thin ones did nothing against a draft, and most had gone bobbly and shapeless. I wanted to feel wrapped up and comfortable, and instead I mostly felt cold, or scratchy, or dowdy.
What I wanted was one proper cozy sweater — a soft, chunky knit that kept my neck warm, covered my arms, skimmed over my middle, and did not itch. Something I could pull on over jeans and feel instantly warm and put-together.
Then a woman in my church group here in Mount Pleasant came in from the cold in the coziest navy turtleneck, warm and relaxed with her coffee, and I finally asked her about it. She laughed and told me to read the Clarke family's letter first.
The Clarke family runs a small boutique here in South Carolina, family-run since 1986 — three generations, mother to daughter. The sweater is called the Emoryanne, and their letter walks through the handful of things they refused to compromise on. I am going to let their words carry it, because they say it better than I could.
1A soft turtleneck that keeps you warm

We finished it with a tall, soft folded turtleneck that wraps warmly around the neck and keeps the chill off — the cozy warmth of a scarf, knitted right in, and soft enough that it never itches. Pull it on, and the cold simply stays out.
2A relaxed cut that skims

We cut it with a relaxed, slightly oversized body, so the cozy knit drapes and skims over your middle rather than gripping it. All the warmth of a chunky sweater, cut to flatter and easy to move in all day.
3A roomy sleeve that covers the arm

We gave it a long, roomy batwing sleeve that covers the arm all the way to a snug ribbed cuff at the wrist. The arms stay covered and warm, with room to move and to layer a fine top underneath, and nothing gripping anywhere.
4Ten cozy colors, a shade for every day

We made the Emoryanne in ten cozy colors — a navy, a warm rust, a soft cream, an olive, a red and more — so there is one to go with everything you own, and one for whatever mood you are in. The kind of sweater you buy once and come back for in two more shades.
5Chunky, cozy, and goes with everything
We knit it thick and soft, so it feels substantial and warm the moment you put it on, and kept the look simple, so it goes straight over your jeans or a skirt. One cozy sweater that does the work of half your winter closet.
6It fits the body you have
We make the Emoryanne from a size S all the way to 3XL and cut it with a relaxed, easy body. It is meant to fit the woman — not make the woman fit the sweater.
The Emoryanne, against the sweaters you've been wearing
| The usual sweater | The Emoryanne | |
|---|---|---|
| Feel | Thin, or scratchy | Thick, soft, chunky knit |
| Neck | Bare, or itchy | A soft, warm turtleneck |
| Arms | Narrow, or too short | A roomy sleeve, ribbed cuff |
| Shape | Clings, or shapeless | Relaxed, and it skims |
| Choice | One or two colors | Ten cozy shades |
- Thin, or scratchy
- Bare neck, or itchy
- Narrow or too-short arms
- Clings, or shapeless
- One or two colors
- Thick, soft, chunky knit
- A soft, warm turtleneck
- A roomy sleeve, ribbed cuff
- Relaxed, and it skims
- Ten cozy shades
Why they're clearing it now

They priced the Emoryanne at $139.95 when it launched, and it sold at that price all season. But for America's 250th, the Clarke family wanted to give something back to the women who have kept their doors open since 1986 — so every one is going out at less than half of that.
I ordered mine that evening. It arrived a few days later in a kraft-paper parcel with a short handwritten note from the family. I have reached for it more than anything else in my closet since.

The Emoryanne Sweater
- A soft turtleneck that keeps the chill off your neck
- A thick, soft, cozy chunky knit
- A roomy sleeve that covers the arm, ribbed cuff
- A relaxed cut that skims instead of clinging
- Ten colors, sizes S–3XL · free UPS · 30-day guarantee
The Emoryanne Sweater · $59.95 while sizes last
Buy 2 get 10%, buy 3 get 15%, buy 4 get an extra 20% off. When it's gone, it's gone.
I do not usually write things like this. But my old sweaters had left me cold, scratchy or dowdy for years — and this one soft, chunky turtleneck wrapped me up warm and put-together in a single step. If that sounds like you, I hope you find your colors before they clear.
— Margaret Ellison · Mount Pleasant, SC
See the Emoryanne — $59.95 →This is a personal account from a Clarke Family customer. Margaret was not paid to write it. · The Clarke Family · Family Fashion · South Carolina, since 1986 · Free UPS shipping · 30-day money-back guarantee.