A letter from a reader Ismeria S – The Clarke Family

A letter from a reader Ismeria S

A Letter From a Reader

The one black dress that makes me feel elegant again

On the black midi with soft batwing sleeves that cover my arms, a hem below the knee, and a knit that drapes like it cost far more. Elegant, without any effort.

Sandra Thompson
By Sandra Thompson · Mount Pleasant, South Carolina
Posted September 2026 · 6 min read
The Ismeria black ribbed-knit midi dress with batwing sleeves, worn on a sunny porch
The Ismeria — quiet elegance that goes wherever the day takes you.

I am 63 years old, and getting dressed for anything nice had quietly become a small dread. Everything elegant left my arms bare, clung where I would rather it didn't, or looked too delicate to sit down in. So most evenings I settled for the same tired cardigan and slacks.

It wore on me more than I let on. I had started to feel a little invisible in my own clothes.

Then a woman in my church group here in Mount Pleasant kept turning up looking comfortable and quietly elegant at the same time. I finally asked her. She laughed and told me to read the Clarke family's letter first.

The Clarke family runs a small boutique here in South Carolina, family-run since 1986 — three generations, mother to daughter. The dress is called Ismeria, and their letter walks through the handful of things they refused to compromise on. I am going to let their words carry it, because they say it better than I could.

1Sleeves that cover the upper arms

Soft batwing sleeve draping over the upper arm of the Ismeria dress

We gave the Ismeria soft batwing sleeves that drape down over the tops of the arms — the part so many of us have quietly stopped showing — in a smooth knit that moves with you. Covered, without reaching for a cardigan.

★★★★★Finally a dressy dress that covers my upper arms. I wore it to my granddaughter's recital and felt lovely.Diane M., Greenville SC

2A classic black that goes with everything

We chose a deep, true black — the color that never goes out of fashion — so the Ismeria sits happily beside the shoes, the pearls and the wrap you already own. Nothing loud, nothing to match, and nothing you will tire of by next season.

★★★★★Black goes with everything, and this one has already gone with my pearls, my good flats and my church coat.Linda K., Beaufort SC

3A clean, sleek line at the hip

Close detail of the ribbed knit and smooth line at the hip of the Ismeria dress

We kept the skirt smooth and simple — no gathers, no bulk, nothing to add width at the hip — so the softly sculpted waist and pencil skirt fall in one clean line from waist to hem, in a smooth ribbed knit that holds its shape all day.

★★★★★The knit lies smooth with no bulk at the hip. I wore it to a birthday lunch and never once tugged.Janet S., Bluffton SC

4A hem that covers the knees

Close detail of the Ismeria midi hem falling below the knee

We cut the Ismeria to a true midi length, well below the knee, so you can sit down, bend for the mail and walk to the car without a second thought. It is long enough that you never think about your hem at all.

★★★★★It covers my knees even when I sit down, which matters to me more than I like to admit at my age.Carol R., Charleston SC

5Right for the market and supper out

Woman in the Ismeria dress stepping out the front door for an evening out

We designed the Ismeria to go from a Saturday at the farmers market straight to supper at a good restaurant, with nothing to change but your earrings and your shoes. Dressy enough for an evening out, easy enough for an ordinary Tuesday.

★★★★★I wore it to a church luncheon, then straight to supper with my husband. Not one thing to change but my shoes.Patricia L., Columbia SC

6It doesn't look like it came online

We chose a smooth, structured knit with a soft cowl neckline that drapes into gentle folds, and finished the seams with care. It has the weight and fall of something bought in a boutique, not off a screen.

★★★★★The weight and drape are lovely — my sister thought it came from a department store. At my age, I notice quality.Maureen T., Summerville SC

The Ismeria, against the dresses you've been buying

The usual dress The Ismeria
Sleeves Bare arms, or a cardigan Soft batwing sleeves that cover
Color Trendy, dated by next season Classic black, goes with everything
Hip Gathers and bulk at the hip One clean, smooth line
Hem Rides up above the knee Midi length, covers the knees
Finish Thin knit that looks cheap Structured knit, boutique drape
The usual dress
  • Bare arms, or a cardigan
  • Trendy, dated by next season
  • Gathers and bulk at the hip
  • Rides up above the knee
  • Thin knit that looks cheap
The Ismeria
  • Soft batwing sleeves that cover
  • Classic black, goes with everything
  • One clean, smooth line
  • Midi length, covers the knees
  • Structured knit, boutique drape

Why they're clearing it now

The Clarke family outside their South Carolina boutique

They priced the Ismeria at $215.00 when it launched, and it sold at that price all season. But for America's 250th, the Clarke family wanted to give something back to the women who have kept their doors open since 1986 — so every dress is going out at less than a third of that.

I ordered mine that evening. It came a few days later, folded in cream tissue in a kraft box, with a small printed card from the family on top. I have worn it more than anything else since.

The Ismeria dress folded in cream tissue in a kraft box with the Clarke Family card

Ismeria

★★★★★ 4.7 / 5 from 6,247+ reviews
$215.00$59.95
America's 250th Sale — Save 72%
  • Soft batwing sleeves that drape over the upper arms
  • A classic black that goes with everything you own
  • A smooth, clean line at the hip, waist to hem
  • A midi hem that covers the knees, even when seated
  • A boutique-quality knit for the market and supper out · sizes S–3XL · Free UPS shipping · 30-day money-back guarantee
See if your size is still in stock →

Ismeria · $59.95 while sizes last

America's 250th Anniversary Sale ends tonight.
Buy 2 get 10%, buy 3 get 15%, buy 4 get an extra 20% off. When it's gone, it's gone.
Free ShippingSent with UPS, on us
30-Day ReturnsMoney-back guarantee
Since 1986Family-owned in South Carolina

I do not usually write things like this. But I spent too many evenings settling for the same cardigan and slacks, feeling a little invisible — and this dress made getting ready feel like something to look forward to again. If that sounds like you, I hope you find your size before it clears.

— Sandra Thompson · Mount Pleasant, SC

See the Ismeria — $59.95 →

This is a personal account from a Clarke Family customer. Sandra was not paid to write it. · The Clarke Family · Family Fashion · South Carolina, since 1986 · Free UPS shipping · 30-day money-back guarantee.


A letter from a reader Ismeria S