A letter from a reader Ismeria S
The one black dress that makes me feel elegant again
On the black midi with soft batwing sleeves that cover my arms, a hem below the knee, and a knit that drapes like it cost far more. Elegant, without any effort.
I am 63 years old, and getting dressed for anything nice had quietly become a small dread. Everything elegant left my arms bare, clung where I would rather it didn't, or looked too delicate to sit down in. So most evenings I settled for the same tired cardigan and slacks.
It wore on me more than I let on. I had started to feel a little invisible in my own clothes.
Then a woman in my church group here in Mount Pleasant kept turning up looking comfortable and quietly elegant at the same time. I finally asked her. She laughed and told me to read the Clarke family's letter first.
The Clarke family runs a small boutique here in South Carolina, family-run since 1986 — three generations, mother to daughter. The dress is called Ismeria, and their letter walks through the handful of things they refused to compromise on. I am going to let their words carry it, because they say it better than I could.
1Sleeves that cover the upper arms

We gave the Ismeria soft batwing sleeves that drape down over the tops of the arms — the part so many of us have quietly stopped showing — in a smooth knit that moves with you. Covered, without reaching for a cardigan.
2A classic black that goes with everything
We chose a deep, true black — the color that never goes out of fashion — so the Ismeria sits happily beside the shoes, the pearls and the wrap you already own. Nothing loud, nothing to match, and nothing you will tire of by next season.
3A clean, sleek line at the hip

We kept the skirt smooth and simple — no gathers, no bulk, nothing to add width at the hip — so the softly sculpted waist and pencil skirt fall in one clean line from waist to hem, in a smooth ribbed knit that holds its shape all day.
4A hem that covers the knees

We cut the Ismeria to a true midi length, well below the knee, so you can sit down, bend for the mail and walk to the car without a second thought. It is long enough that you never think about your hem at all.
5Right for the market and supper out

We designed the Ismeria to go from a Saturday at the farmers market straight to supper at a good restaurant, with nothing to change but your earrings and your shoes. Dressy enough for an evening out, easy enough for an ordinary Tuesday.
6It doesn't look like it came online
We chose a smooth, structured knit with a soft cowl neckline that drapes into gentle folds, and finished the seams with care. It has the weight and fall of something bought in a boutique, not off a screen.
The Ismeria, against the dresses you've been buying
| The usual dress | The Ismeria | |
|---|---|---|
| Sleeves | Bare arms, or a cardigan | Soft batwing sleeves that cover |
| Color | Trendy, dated by next season | Classic black, goes with everything |
| Hip | Gathers and bulk at the hip | One clean, smooth line |
| Hem | Rides up above the knee | Midi length, covers the knees |
| Finish | Thin knit that looks cheap | Structured knit, boutique drape |
- Bare arms, or a cardigan
- Trendy, dated by next season
- Gathers and bulk at the hip
- Rides up above the knee
- Thin knit that looks cheap
- Soft batwing sleeves that cover
- Classic black, goes with everything
- One clean, smooth line
- Midi length, covers the knees
- Structured knit, boutique drape
Why they're clearing it now

They priced the Ismeria at $215.00 when it launched, and it sold at that price all season. But for America's 250th, the Clarke family wanted to give something back to the women who have kept their doors open since 1986 — so every dress is going out at less than a third of that.
I ordered mine that evening. It came a few days later, folded in cream tissue in a kraft box, with a small printed card from the family on top. I have worn it more than anything else since.

Ismeria
- Soft batwing sleeves that drape over the upper arms
- A classic black that goes with everything you own
- A smooth, clean line at the hip, waist to hem
- A midi hem that covers the knees, even when seated
- A boutique-quality knit for the market and supper out · sizes S–3XL · Free UPS shipping · 30-day money-back guarantee
Ismeria · $59.95 while sizes last
Buy 2 get 10%, buy 3 get 15%, buy 4 get an extra 20% off. When it's gone, it's gone.
I do not usually write things like this. But I spent too many evenings settling for the same cardigan and slacks, feeling a little invisible — and this dress made getting ready feel like something to look forward to again. If that sounds like you, I hope you find your size before it clears.
— Sandra Thompson · Mount Pleasant, SC
See the Ismeria — $59.95 →This is a personal account from a Clarke Family customer. Sandra was not paid to write it. · The Clarke Family · Family Fashion · South Carolina, since 1986 · Free UPS shipping · 30-day money-back guarantee.