A letter from a reader Jennifer S
The drapey sweater I throw on and look instantly expensive.
On the oversized draped sweater that skims instead of clinging, covers the arms, and falls like something from an expensive boutique — in seven colors. Why a small South Carolina family made it this way, and why they're clearing it now.
I am 63 years old, and I had come to believe that looking expensive was a thing you paid for. The soft, drapey sweaters I admired in shop windows carried price tags that made me put them straight back, and the ones I could afford looked exactly like what they cost — thin, plain, and a little sad.
What I wanted was that one effortless piece — the kind a woman throws on over slim pants and suddenly looks like she stepped out of a magazine — without the magazine price. I had rather given up on finding it.
Then a woman in my church group here in Mount Pleasant walked in wearing exactly that sweater, draped and elegant, and I would have guessed it cost three hundred dollars. She laughed and told me to read the Clarke family's letter first.
The Clarke family runs a small boutique here in South Carolina, family-run since 1986 — three generations, mother to daughter. The sweater is called the Jennifer, and their letter walks through the handful of things they refused to compromise on. I am going to let their words carry it, because they say it better than I could.
1Drapes and skims, never clings

We cut the Jennifer generously oversized and let it drape, so it falls softly over you and skims your shape rather than gripping it anywhere. All the ease of an oversized sweater, but it drapes like something designed rather than a shapeless heap.
2A full batwing sleeve, room all around

We gave it a full, soft batwing sleeve that covers the whole arm with room to spare, gathering into a long ribbed cuff at the wrist. There is room all the way around the arm, so nothing pulls and nothing shows through.
3Falls in soft folds, like it was designed

We shaped it to drape and fall in soft folds, with a longer, angled hem on one side, so it moves beautifully and looks considered from every angle. It is the kind of thing people assume cost a great deal.
4Soft, cozy, and it feels expensive
We knit it soft and cozy in a fine, comforting yarn that feels lovely against the skin and warm without weight. The kind of sweater you reach for the moment the mornings turn cool, and never quite want to take off.
5Seven quiet, elegant colors

We make it in seven soft, easy colors, from this pink to cream, camel, navy and more — the elegant, quiet shades that go with everything you already own. A woman is bound to ask you where you found it.
6It fits the body you have
We make the Jennifer from a size S all the way to 5XL and cut it generously oversized on purpose. It is meant to fit the woman — not make the woman fit the sweater.
The Jennifer, against the sweaters you've been buying
| The usual oversized knit | The Jennifer | |
|---|---|---|
| Shape | Swamps you, shapeless | Drapes and skims, elegant |
| Arms | Narrow, or slides | A full batwing, room all around |
| The look | Like a heap | Drapes like something designed |
| The feel | Scratchy, or thin | Soft, cozy, feels expensive |
| Colors | One or two | Seven quiet, elegant shades |
- Swamps you, shapeless
- Narrow sleeve, or slides
- Looks like a heap
- Scratchy, or thin
- One or two colors
- Drapes and skims, elegant
- A full batwing, room all around
- Drapes like something designed
- Soft, cozy, feels expensive
- Seven quiet, elegant shades
Why they're clearing it now

They priced the Jennifer at $260 when it launched, and it sold at that price all season. But for America's 250th, the Clarke family wanted to give something back to the women who have kept their doors open since 1986 — so every one is going out at barely a quarter of that.
I ordered mine that evening. It arrived a few days later in a kraft-paper parcel with a short handwritten note from the family. I have reached for it more than anything else in my closet since.

The Jennifer Sweater
- Drapes and skims — elegant, never swamping
- A full batwing sleeve, room all around the arm
- Falls in soft folds, like something designed
- Soft, cozy, and it feels expensive
- Seven colorways, sizes S–5XL · machine washable · free UPS · 30-day guarantee
The Jennifer Sweater · $64.95 while sizes last
Buy 2 get 10%, buy 3 get 15%, buy 4 get an extra 20% off. When it's gone, it's gone.
I do not usually write things like this. But I had believed that looking expensive was a thing you paid a great deal for — and this one soft, draped sweater proved me wrong for a fraction of the price. If that sounds like you, I hope you find your color before it clears.
— Sandra Thompson · Mount Pleasant, SC
See the Jennifer — $64.95 →This is a personal account from a Clarke Family customer. Sandra was not paid to write it. · The Clarke Family · Family Fashion · South Carolina, since 1986 · Free UPS shipping · 30-day money-back guarantee.