A letter from a reader Laluna Sweater S – The Clarke Family

A letter from a reader Laluna Sweater S

A Letter From a Reader

The sweater that looks neatly layered — without any of the fuss.

On the soft ribbed sweater with a crisp white collar and shirt hem already sewn in — warm without the bulk, easy over the head, and long enough to cover the hip.

Sandra Thompson
By Sandra Thompson · Mount Pleasant, South Carolina
Posted September 2026 · 6 min read
The Laluna Sweater in olive green, worn on an autumn porch
The Laluna in olive green — the collar and shirt hem come built in.

I am 63 years old, and every fall getting dressed turned into the same small battle. I would pull a blouse on under a sweater for a proper collar, then fight the bunched sleeves and the shirttail riding up all morning. Most days I gave up and wore the same plain gray pullover again.

It wore on me more than I let on. I had started to feel a little invisible in my own clothes.

Then a woman in my church group here in Mount Pleasant kept turning up looking cozy and neatly put-together at the same time. I finally asked her. She laughed and told me to read the Clarke family's letter first.

The Clarke family runs a small boutique here in South Carolina, family-run since 1986 — three generations, mother to daughter. The sweater is called Laluna Sweater, and their letter walks through the handful of things they refused to compromise on. I am going to let their words carry it, because they say it better than I could.

1Soft enough that you forget it's on

A woman seated by a window touching the soft rib knit of the Laluna Sweater

We chose a soft, gently brushed rib knit for the Laluna, so there is nothing rough where a sweater touches most — the back of the neck, the inside of the wrist, the tender skin of the inner arm. No itch, no scratch, no counting the hours until you can take it off.

★★★★★"I wore it through a whole Sunday service and supper after, and never once wanted to pull at my neck."Diane M., Greenville SC

2Warm without the bulk

We knit the Laluna in fine vertical ribs that run from shoulder to hem, so it falls along the body instead of puffing out around it. No heavy cables at the bust, no stiff knit standing away from you — just a soft, warm layer that keeps a clean, straight line.

★★★★★"At my size I avoid sweaters because they make me look twice as wide. This one doesn't, and I noticed."Linda K., Beaufort SC

3A crisp white collar that frames your face

Close-up of the crisp white shirt collar sewn into the olive green rib neckline

We sewed a crisp white shirt collar right into the neckline, so the Laluna looks neatly layered the moment you pull it on. The collar opens at the front and lifts the eye up to your face — bright, fresh and a little polished, with no blouse underneath to button, tuck or iron.

★★★★★"My neighbor asked what blouse I'd layered underneath. I laughed and told her there isn't one — it's all one piece."Janet S., Bluffton SC

4Covered from shoulder to wrist

Close-up of the ribbed knit cuff with a white shirt cuff turned back at the wrist

It is cut with full-length sleeves roomy enough not to strain across the upper arm, finished with ribbed cuffs and a white shirt cuff turned back at the wrist. Your arms stay covered and warm, and that little flash of white keeps it looking finished rather than plain.

★★★★★"The sleeves cover my upper arms without clinging, and those white cuffs make it look like I really tried."Carol R., Charleston SC

5A shirttail hem that covers the hip

A woman reaching up to pick an apple while the Laluna's shirttail hem stays over the hip

We finished the Laluna with a ribbed hem at the hip and a soft white shirttail that falls just below it, so everything you'd rather keep covered stays covered — over pants or a skirt, standing, sitting or reaching for the top shelf. No tugging it down all day.

★★★★★"At my age I'm done tugging at hems. I can reach the top cupboard and nothing rides up."Patricia L., Columbia SC

6No wrestling it over your head

It is cut with a dropped shoulder instead of a tight set-in sleeve, and a neck opening with room to spare. It slips on and off in one easy move — no pinching under the arm, no catching on your hair.

★★★★★"My shoulder has been stiff for years. This goes on in one easy move, no wrestling at all."Maureen T., Summerville SC

The Laluna, against the sweaters you've been buying

The usual sweater The Laluna Sweater
Feel Scratchy at the neck and wrists Soft rib knit, never itchy
Shape Bulky, adds width at the middle Fine ribs that fall straight
Collar A blouse to layer and iron Crisp white collar sewn in
Sleeves Tight, or baggy and sagging Roomy, covered to the wrist
Length Rides up above the hip Shirttail hem covers the hip
The usual sweater
  • Scratchy at the neck and wrists
  • Bulky, adds width at the middle
  • A blouse to layer and iron
  • Tight, or baggy and sagging
  • Rides up above the hip
The Laluna Sweater
  • Soft rib knit, never itchy
  • Fine ribs that fall straight
  • Crisp white collar sewn in
  • Roomy, covered to the wrist
  • Shirttail hem covers the hip

Why they're clearing it now

The Clarke family outside their South Carolina boutique

They priced the Laluna Sweater at $149.95 when it launched, and it sold at that price all season. But for America's 250th, the Clarke family wanted to give something back to the women who have kept their doors open since 1986 — so every sweater is going out at well below half of what it was.

I ordered the olive green that evening. It came a few days later in a kraft-paper box, folded in cream tissue with the family's little card on top — and I wore it to church that very Sunday.

The Laluna Sweater folded in cream tissue in a kraft box with The Clarke Family card

Laluna Sweater

★★★★★ 4.7 / 5 from 6,247+ reviews
$149.95$59.95
America's 250th Sale — Save 60%
  • Soft rib knit that never itches at the neck or wrists
  • Crisp white collar and cuffs sewn in — no blouse needed
  • Fine ribs that fall straight — warm without the bulk
  • A dropped shoulder that slips easily over your head
  • A shirttail hem that covers the hip · sizes XS–5XL · Free UPS shipping · 30-day money-back guarantee
See if your size is still in stock →

Laluna Sweater · $59.95 while sizes last

America's 250th Anniversary Sale ends tonight.
Buy 2 get 10%, buy 3 get 15%, buy 4 get an extra 20% off. When it's gone, it's gone.
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30-Day ReturnsMoney-back guarantee
Since 1986Family-owned in South Carolina

I do not usually write things like this. But for years I wore the same plain gray pullover because layering felt like too much work — and this one sweater quietly gave me back the pleasure of looking finished. If that sounds like you, I hope you find your size before it clears.

— Sandra Thompson · Mount Pleasant, SC

See the Laluna Sweater — $59.95 →

This is a personal account from a Clarke Family customer. Sandra was not paid to write it. · The Clarke Family · Family Fashion · South Carolina, since 1986 · Free UPS shipping · 30-day money-back guarantee.

A letter from a reader Laluna Sweater S