A letter from a reader Laluna Sweater S
The sweater that looks neatly layered — without any of the fuss.
On the soft ribbed sweater with a crisp white collar and shirt hem already sewn in — warm without the bulk, easy over the head, and long enough to cover the hip.
I am 63 years old, and every fall getting dressed turned into the same small battle. I would pull a blouse on under a sweater for a proper collar, then fight the bunched sleeves and the shirttail riding up all morning. Most days I gave up and wore the same plain gray pullover again.
It wore on me more than I let on. I had started to feel a little invisible in my own clothes.
Then a woman in my church group here in Mount Pleasant kept turning up looking cozy and neatly put-together at the same time. I finally asked her. She laughed and told me to read the Clarke family's letter first.
The Clarke family runs a small boutique here in South Carolina, family-run since 1986 — three generations, mother to daughter. The sweater is called Laluna Sweater, and their letter walks through the handful of things they refused to compromise on. I am going to let their words carry it, because they say it better than I could.
1Soft enough that you forget it's on

We chose a soft, gently brushed rib knit for the Laluna, so there is nothing rough where a sweater touches most — the back of the neck, the inside of the wrist, the tender skin of the inner arm. No itch, no scratch, no counting the hours until you can take it off.
2Warm without the bulk
We knit the Laluna in fine vertical ribs that run from shoulder to hem, so it falls along the body instead of puffing out around it. No heavy cables at the bust, no stiff knit standing away from you — just a soft, warm layer that keeps a clean, straight line.
3A crisp white collar that frames your face

We sewed a crisp white shirt collar right into the neckline, so the Laluna looks neatly layered the moment you pull it on. The collar opens at the front and lifts the eye up to your face — bright, fresh and a little polished, with no blouse underneath to button, tuck or iron.
4Covered from shoulder to wrist

It is cut with full-length sleeves roomy enough not to strain across the upper arm, finished with ribbed cuffs and a white shirt cuff turned back at the wrist. Your arms stay covered and warm, and that little flash of white keeps it looking finished rather than plain.
5A shirttail hem that covers the hip

We finished the Laluna with a ribbed hem at the hip and a soft white shirttail that falls just below it, so everything you'd rather keep covered stays covered — over pants or a skirt, standing, sitting or reaching for the top shelf. No tugging it down all day.
6No wrestling it over your head
It is cut with a dropped shoulder instead of a tight set-in sleeve, and a neck opening with room to spare. It slips on and off in one easy move — no pinching under the arm, no catching on your hair.
The Laluna, against the sweaters you've been buying
| The usual sweater | The Laluna Sweater | |
|---|---|---|
| Feel | Scratchy at the neck and wrists | Soft rib knit, never itchy |
| Shape | Bulky, adds width at the middle | Fine ribs that fall straight |
| Collar | A blouse to layer and iron | Crisp white collar sewn in |
| Sleeves | Tight, or baggy and sagging | Roomy, covered to the wrist |
| Length | Rides up above the hip | Shirttail hem covers the hip |
- Scratchy at the neck and wrists
- Bulky, adds width at the middle
- A blouse to layer and iron
- Tight, or baggy and sagging
- Rides up above the hip
- Soft rib knit, never itchy
- Fine ribs that fall straight
- Crisp white collar sewn in
- Roomy, covered to the wrist
- Shirttail hem covers the hip
Why they're clearing it now

They priced the Laluna Sweater at $149.95 when it launched, and it sold at that price all season. But for America's 250th, the Clarke family wanted to give something back to the women who have kept their doors open since 1986 — so every sweater is going out at well below half of what it was.
I ordered the olive green that evening. It came a few days later in a kraft-paper box, folded in cream tissue with the family's little card on top — and I wore it to church that very Sunday.

Laluna Sweater
- Soft rib knit that never itches at the neck or wrists
- Crisp white collar and cuffs sewn in — no blouse needed
- Fine ribs that fall straight — warm without the bulk
- A dropped shoulder that slips easily over your head
- A shirttail hem that covers the hip · sizes XS–5XL · Free UPS shipping · 30-day money-back guarantee
Laluna Sweater · $59.95 while sizes last
Buy 2 get 10%, buy 3 get 15%, buy 4 get an extra 20% off. When it's gone, it's gone.
I do not usually write things like this. But for years I wore the same plain gray pullover because layering felt like too much work — and this one sweater quietly gave me back the pleasure of looking finished. If that sounds like you, I hope you find your size before it clears.
— Sandra Thompson · Mount Pleasant, SC
See the Laluna Sweater — $59.95 →This is a personal account from a Clarke Family customer. Sandra was not paid to write it. · The Clarke Family · Family Fashion · South Carolina, since 1986 · Free UPS shipping · 30-day money-back guarantee.