A letter from a reader Leona S – The Clarke Family

A letter from a reader Leona S

A Letter From a Reader

The velvet dress I feel elegant and cozy in at once.

On the soft velvet that looks expensive, skims instead of clings, covers the arms — and yes, has deep pockets. The dress I reach for all season long.

Sandra Thompson
By Sandra Thompson · Mount Pleasant, South Carolina
Posted September 2026 · 6 min read
The Leona navy velvet maxi dress
The Leona — a little luxury you can live in.

I am 63 years old, and dressing for the cooler months had become a compromise. The warm things were shapeless and dull; the elegant things were thin and stiff and left me cold at the first draft. Warm, comfortable AND lovely, all at once, seemed like too much to ask.

It wore on me more than I let on. I had started to feel a little invisible in my own clothes.

Then a woman in my church group here in Mount Pleasant came to a supper in the most beautiful deep-blue velvet, looking warm and elegant and completely at ease. I finally asked her. She laughed and told me to read the Clarke family's letter first.

The Clarke family runs a small boutique here in South Carolina, family-run since 1986 — three generations, mother to daughter. The dress is called the Leona, and their letter walks through the handful of things they refused to compromise on. I am going to let their words carry it, because they say it better than I could.

1Soft velvet that looks expensive

Angled flat lay of the velvet maxi in navy, burgundy and green on linen

We made the Leona from a deep, soft velvet with a quiet sheen that catches the light and looks a great deal dearer than it is. It feels wonderful against the skin, and it turns an ordinary evening into an occasion.

★★★★★"It looks like it cost three times what I paid. At 63, I do love a good secret."Carol R., Charleston SC

2A drape that skims, never clings

The soft velvet skimming loosely over the body

We cut it in a soft, relaxed drape that skims the middle and hips instead of gripping them — forgiving everywhere you want it to be, and elegant all the same, from a church supper to a night out.

★★★★★"It skims right over everything I'd rather not think about. I feel elegant, not wrapped up."Diane M., Greenville SC

3Sleeves that cover the arms

The long velvet sleeve

The long sleeves come down and cover the arms in the same soft velvet — warm, covered, and elegant right to the wrist, with no cardigan required.

★★★★★"The velvet sleeves keep my arms warm and covered. Cozy and elegant at once."Linda K., Beaufort SC

4And yes — deep pockets

A hand slipped into the deep velvet side pocket

Tucked into the side seams are deep, real pockets — for cold hands, your phone, your reading glasses. A rare and welcome thing in a dress this elegant, and one you will use every single time.

★★★★★"Real pockets in a velvet dress! I tuck my hands in and leave the little bag at home."Janet S., Bluffton SC

5A soft neckline that sits warmly

A soft, draped funnel neckline sits gently at the neck — elegant to look at, and cozy right where you first feel the chill. Pretty and warm, without a scarf.

★★★★★"The soft neckline keeps the drafts off and looks lovely. I feel put-together the moment it's on."Patricia L., Columbia SC

6It fits the body you have

We make the Leona from a size S to 3XL, in a soft drape that flatters a whole range of shapes. It is meant to fit the woman — not make the woman fit the dress.

★★★★★"I usually dread ordering online at my size. It draped like it was made for me."Maureen T., Summerville SC

The Leona, against the dresses you've been settling for

The usual dress The Leona
The feel Thin, or stiff Soft velvet, looks dear
Shape Clings, or a sack A soft drape that skims
Arms Bare, or a cold cardigan Long velvet sleeves
Pockets None, or fake Deep, real side pockets
Warmth Drafty at the neck A soft neckline, cozy and warm
The usual dress
  • Thin, or stiff
  • Clings, or a sack
  • Bare arms, or a cold cardigan
  • No pockets, or fake
  • Drafty at the neck
The Leona
  • Soft velvet, looks dear
  • A soft drape that skims
  • Long velvet sleeves
  • Deep, real side pockets
  • A soft neckline, cozy and warm

Why they're clearing it now

The Clarke family outside their South Carolina boutique

They priced the Leona at $179.95 when it launched, and it sold at that price all season. But for America's 250th, the Clarke family wanted to give something back to the women who have kept their doors open since 1986 — so every one is going out at under sixty-five dollars.

I ordered mine that evening. It arrived a few days later in a kraft-paper parcel with a short handwritten note from the family. It has been the dress I reach for on every cool evening since.

The Leona dress arriving in a kraft-paper parcel with a handwritten note

The Leona Dress

★★★★★ 4.7 / 5 from 6,247+ reviews
$179.95$64.95
America's 250th Sale — Save 63%
  • Soft, rich velvet that looks far dearer
  • A relaxed drape that skims instead of clinging
  • Long velvet sleeves that cover the arms
  • Deep, real side pockets · a soft cozy neckline
  • 5 colors · sizes S–3XL · free UPS · 30-day guarantee
See if your size is still in stock →

The Leona Dress · $64.95 while sizes last

America's 250th Anniversary Sale ends tonight.
Buy 2 get 10%, buy 3 get 15%, buy 4 get an extra 20% off. When it's gone, it's gone.
Free ShippingSent with UPS, on us
30-Day ReturnsMoney-back guarantee
Since 1986Family-owned in South Carolina

I do not usually write things like this. But warm, comfortable and lovely had stopped coming in the same dress for me — and this one soft velvet quietly gave me all three. If that sounds like you, I hope you find your size before it clears.

— Sandra Thompson · Mount Pleasant, SC

See the Leona — $64.95 →

This is a personal account from a Clarke Family customer. Sandra was not paid to write it. · The Clarke Family · Family Fashion · South Carolina, since 1986 · Free UPS shipping · 30-day money-back guarantee.


A letter from a reader Leona S