A letter from a reader Leona S
The velvet dress I feel elegant and cozy in at once.
On the soft velvet that looks expensive, skims instead of clings, covers the arms — and yes, has deep pockets. The dress I reach for all season long.
I am 63 years old, and dressing for the cooler months had become a compromise. The warm things were shapeless and dull; the elegant things were thin and stiff and left me cold at the first draft. Warm, comfortable AND lovely, all at once, seemed like too much to ask.
It wore on me more than I let on. I had started to feel a little invisible in my own clothes.
Then a woman in my church group here in Mount Pleasant came to a supper in the most beautiful deep-blue velvet, looking warm and elegant and completely at ease. I finally asked her. She laughed and told me to read the Clarke family's letter first.
The Clarke family runs a small boutique here in South Carolina, family-run since 1986 — three generations, mother to daughter. The dress is called the Leona, and their letter walks through the handful of things they refused to compromise on. I am going to let their words carry it, because they say it better than I could.
1Soft velvet that looks expensive

We made the Leona from a deep, soft velvet with a quiet sheen that catches the light and looks a great deal dearer than it is. It feels wonderful against the skin, and it turns an ordinary evening into an occasion.
2A drape that skims, never clings

We cut it in a soft, relaxed drape that skims the middle and hips instead of gripping them — forgiving everywhere you want it to be, and elegant all the same, from a church supper to a night out.
3Sleeves that cover the arms

The long sleeves come down and cover the arms in the same soft velvet — warm, covered, and elegant right to the wrist, with no cardigan required.
4And yes — deep pockets

Tucked into the side seams are deep, real pockets — for cold hands, your phone, your reading glasses. A rare and welcome thing in a dress this elegant, and one you will use every single time.
5A soft neckline that sits warmly
A soft, draped funnel neckline sits gently at the neck — elegant to look at, and cozy right where you first feel the chill. Pretty and warm, without a scarf.
6It fits the body you have
We make the Leona from a size S to 3XL, in a soft drape that flatters a whole range of shapes. It is meant to fit the woman — not make the woman fit the dress.
The Leona, against the dresses you've been settling for
| The usual dress | The Leona | |
|---|---|---|
| The feel | Thin, or stiff | Soft velvet, looks dear |
| Shape | Clings, or a sack | A soft drape that skims |
| Arms | Bare, or a cold cardigan | Long velvet sleeves |
| Pockets | None, or fake | Deep, real side pockets |
| Warmth | Drafty at the neck | A soft neckline, cozy and warm |
- Thin, or stiff
- Clings, or a sack
- Bare arms, or a cold cardigan
- No pockets, or fake
- Drafty at the neck
- Soft velvet, looks dear
- A soft drape that skims
- Long velvet sleeves
- Deep, real side pockets
- A soft neckline, cozy and warm
Why they're clearing it now

They priced the Leona at $179.95 when it launched, and it sold at that price all season. But for America's 250th, the Clarke family wanted to give something back to the women who have kept their doors open since 1986 — so every one is going out at under sixty-five dollars.
I ordered mine that evening. It arrived a few days later in a kraft-paper parcel with a short handwritten note from the family. It has been the dress I reach for on every cool evening since.

The Leona Dress
- Soft, rich velvet that looks far dearer
- A relaxed drape that skims instead of clinging
- Long velvet sleeves that cover the arms
- Deep, real side pockets · a soft cozy neckline
- 5 colors · sizes S–3XL · free UPS · 30-day guarantee
The Leona Dress · $64.95 while sizes last
Buy 2 get 10%, buy 3 get 15%, buy 4 get an extra 20% off. When it's gone, it's gone.
I do not usually write things like this. But warm, comfortable and lovely had stopped coming in the same dress for me — and this one soft velvet quietly gave me all three. If that sounds like you, I hope you find your size before it clears.
— Sandra Thompson · Mount Pleasant, SC
See the Leona — $64.95 →This is a personal account from a Clarke Family customer. Sandra was not paid to write it. · The Clarke Family · Family Fashion · South Carolina, since 1986 · Free UPS shipping · 30-day money-back guarantee.