A letter from a reader Maeve S – The Clarke Family

A letter from a reader Maeve S

A Letter From a Reader

The cardigan I actually wear is not the nice one.

On the plain knit with two proper pockets — the one that ends up living on the hook by the door.

Margaret Ellison
By Margaret Ellison · Mount Pleasant, South Carolina
Posted August 2026 · 6 min read
The Maeve cardigan worn open over a white top and jeans
The Maeve in green — hands where they belong, which is most of why I wear it.

I am 63, and I have a good cardigan. It is cashmere, my husband gave it to me, and it lives in a drawer with tissue paper because I am saving it for something.

What I actually wear is whichever one is nearest the door. Over to the mailbox, out to the car, standing in the kitchen at seven in the morning with the coffee not made yet. That cardigan does more work in a week than the good one has done in four years, and until recently it was one I did not even like.

It was my daughter Sarah, up in Boston, who said that if that is the one I wear, that is the one worth buying properly, and pointed me at a small family boutique here in South Carolina. Before I tell you what it did, I think you should read the Clarke family's letter first.

The Clarke family runs a small boutique here in South Carolina, family-run since 1986 — three generations, mother to daughter. The cardigan is called the Maeve, and their letter walks through the handful of things they refused to compromise on. I am going to let their words carry it, because they say it better than I could.

1The pockets are sewn on, not cut in

A patch pocket on the Maeve with its stitched edges on top of the knit

These are patch pockets, made separately and stitched onto the outside. Most knitwear cuts a slit into the side seam instead, which is cheaper and worse — you have to feel about for the opening, and on a knit that slit stretches wider every time you use it until the whole front hangs out of shape. A patch pocket holds its own edges. You can see it, and it stays the size it started.

★★★★★"You can see where the pockets are. My last cardigan had slits I could never find."Diane M., Greenville SC

2And they are set low and wide apart

Where a pocket sits matters as much as whether it is there. High and close together and you have to bend your wrists inward to use them, which is why so many pockets end up decorative. These are placed low, near the hem and well out to the sides — where your hands already are when they are hanging by them. You do not reach for these. You just let your hands drop.

★★★★★"They are exactly where my hands already were. I did not have to reach for anything."Linda K., Beaufort SC

3One ribbed band, right the way around

The continuous ribbed band around the neck of the Maeve

A single band of ribbing runs up one front edge, around the neck and back down the other without a break. On a cardigan that hangs open, those two front edges are what you look at all day — and ribbing is the one thing that stops a knitted edge rolling over on itself or stretching out. It is also why there is no collar: there does not need to be one.

★★★★★"The front edges lie flat and stay flat. Every open cardigan I have owned rolls at the front."Janet S., Bluffton SC

4Fine enough to go under a coat

The fine smooth knit and ribbed cuff of the Maeve

Knitted at a fine gauge rather than a chunky one, which is the difference between a cardigan you wear instead of a coat and one you can wear underneath it. Nothing bunches at the shoulder, nothing catches in the sleeve. From October onward that turns one garment into two — the layer indoors, and the layer under everything else outdoors.

★★★★★"It goes under my coat without bunching at the shoulders. My chunky ones never could."Carol R., Charleston SC

5Nothing else on it, and that is deliberate

The Maeve worn open, walking out through a doorway

No buttons to fasten. No collar to sit right. No pattern, no shaping, nothing to think about. This is not the piece we made to be admired — it is the one built to be grabbed off a hook without looking, and everything that would slow that down has been left off on purpose. There is a real difference between plain and unfinished, and it is all in what you leave out knowingly.

★★★★★"Nothing to do up, nothing to think about. It is the one I grab without looking."Patricia L., Columbia SC

6Six colors, and sizes S all the way to 5XL

The Maeve comes in six colors and the one you see me wearing is the green, which is not a color I would normally have risked. There are quiet ones in the range too if you would rather. Sizes run S, M, L, XL, 2XL, 3XL, 4XL and 5XL — the whole way up. It is cut straight and easy to go over what you already have on, so take your usual size.

★★★★★"Six colors and it goes to a 5XL. I took the green and then went back for a quieter one."Maureen T., Summerville SC

The Maeve, against the one currently on your hook

The everyday cardigan you own The Maeve
The pockets A slit in the seam you have to find Patch pockets, stitched on and visible
Where they sit High and close, so you bend your wrists Low and wide, where your hands already are
The front edges Rolling over and stretching out One ribbed band, right the way around
Under a coat Too chunky — it bunches at the shoulder Fine gauge, so it slides underneath
Putting it on Buttons, a collar to straighten Nothing at all to think about
The everyday cardigan you own
  • A slit in the seam you have to find
  • Pockets high and close, so you bend your wrists
  • Front edges rolling over and stretching out
  • Too chunky to go under a coat
  • Buttons and a collar to straighten
The Maeve
  • Patch pockets, stitched on and visible
  • Low and wide, where your hands already are
  • One ribbed band, right the way around
  • Fine gauge, so it slides under a coat
  • Nothing at all to think about

Why they're clearing it now

The Clarke family outside their South Carolina boutique

They priced the Maeve at $169.95 when it launched, and it sold at that price all season. But for America's 250th, the Clarke family wanted to give something back to the women who have kept their doors open since 1986 — so every one is going out at less than a third of that.

Mine arrived a few days later in a box on the bed. I put it on and put my hands straight in the pockets, standing in the bedroom, which tells you what I was checking.

The Maeve arriving in its box

The Maeve Cardigan

★★★★★ 4.7 / 5 from 6,247+ reviews
$169.95$49.95
America's 250th Sale — Save 70%
  • Patch pockets stitched onto the outside, not slits cut into a seam
  • Set low and wide, where your hands already hang
  • One ribbed band around the neck and down both front edges
  • A fine gauge, so it goes under a coat without bunching
  • Nothing to fasten · 6 colors · sizes S–5XL · Free UPS shipping
See if your size is still in stock →

The Maeve Cardigan · $49.95 while sizes last

America's 250th Anniversary Sale ends tonight.
Buy 2 get 10%, buy 3 get 15%, buy 4 get an extra 20% off. When it's gone, it's gone.
Free ShippingSent with UPS, on us
30-Day ReturnsMoney-back guarantee
Since 1986Family-owned in South Carolina

I do not usually write things like this. But I have spent years buying good cardigans for occasions and then wearing whatever was nearest the door, and it had genuinely never occurred to me to buy a proper one of those instead. If yours lives on a hook too, I hope you find your size before it clears.

— Margaret Ellison · Mount Pleasant, SC

See the Maeve — $49.95 →

This is a personal account from a Clarke Family customer. Margaret was not paid to write it. · The Clarke Family · Family Fashion · South Carolina, since 1986 · Free UPS shipping · 30-day money-back guarantee.

A letter from a reader Maeve S