A Letter From a Reader Massie
Easy and put-together without trying at all.
On the Maisie coat: oversized, hooded, buttonfront comfort that fits a real sweater—and looks like you planned it.
I am 63 years old, and getting dressed had quietly become a daily negotiation. I wanted to look put-together without wrestling into something fitted. I wanted warmth without weight. But most coats, the moment I layered a sweater underneath, would pinch at the shoulders and make me feel trapped.
It wore on me more than I let on. I had started to feel a little invisible in my own clothes.
Then a woman in my church group here in Mount Pleasant kept turning up looking comfortable and quietly put-together at the same time. I finally asked her. She laughed and told me to read the Clarke family's letter first.
The Clarke family runs a small boutique here in South Carolina, family-run since 1986 — three generations, mother to daughter. The coat is called the Maisie, and their letter walks through the handful of things they refused to compromise on. I am going to let their words carry it, because they say it better than I could.
1Room for a real sweater underneath.

We gave the Maisie roomy armholes and relaxed shoulders so you slip your arms through without lifting or tugging. You do not have to size up just to fit a sweater under it — one size works whether you layer or not.
2Warm without weight on the shoulders.
The Maisie is cut from a soft, breathable cotton blend that keeps you warm without the dead weight of a heavy wool or puffer. It is light enough to throw on for an errand, and you forget you are wearing it — that is the feeling we were after.
3A hood that actually stays where you put it.

The integrated hood is roomy enough to pull up without it dropping over your eyes or choking at the neck. It sits right where you need it — on your shoulders, keeping the wind and drizzle off — and you can leave it down on warmer days.
4Deep pockets that hold what matters.

Hidden into the side seams are deep pockets that actually hold your phone, your glasses, your keys. You can leave the handbag at home for a walk around your own garden or a quick run to the market, and still have everything you need.
5A closure that works with cold, stiff hands.

We chose large, grippable buttons up the front instead of a finicky zipper that won't line up when your hands are cold or you are wearing gloves. Button it up in a moment, no fumbling, no lost zips. It simply works.
6Right for the supermarket and for supper out.
The gray is neutral enough to go with everything you already own, and the oversized cut is polished without looking fussy. You can throw it over jeans and a tee for errands and still feel like you have yourself together. No coat that works only one way.
The Maisie, against the coats you've been buying
| The usual coat | The Maisie | |
|---|---|---|
| Armholes | Tight; sizes up pinches shoulders | Roomy; layers without binding |
| Weight | Heavy wool or bulky puffer | Soft cotton, light on shoulders |
| Hood | Too small or falls over your eyes | Roomy, stays in place |
| Pockets | Shallow or nonexistent | Deep, hold phone and keys |
| Buttons | Tiny; difficult in gloves | Large, grippable, work every time |
- Tight; sizes up pinches shoulders
- Heavy wool or bulky puffer
- Too small or falls over your eyes
- Shallow or nonexistent
- Tiny; difficult in gloves
- Roomy; layers without binding
- Soft cotton, light on shoulders
- Roomy, stays in place
- Deep, hold phone and keys
- Large, grippable, work every time
Why they're clearing it now

They priced the Maisie at $209.95 when it launched, and it sold at that price all season. But for America's 250th, the Clarke family wanted to give something back to the women who have kept their doors open since 1986 — so every coat is going out at well below half of that.
I ordered mine that evening. It arrived a few days later in a kraft-paper parcel with a small printed card from the family inside. I have reached for it more than anything else in my closet since.

The Maisie
- Roomy armholes that fit a real sweater underneath
- Soft cotton, lightweight and easy on the shoulders
- Integrated hood that stays in place
- Deep side pockets that hold your phone and keys
- Large button front, no fumbling · Sizes XS–5XL · Free UPS shipping · 30-day money-back guarantee
The Maisie · $79.95 while sizes last
Buy 2 get 10%, buy 3 get 15%, buy 4 get an extra 20% off. When it's gone, it's gone.
I do not usually write things like this. But I spent too many years feeling trapped in a choice between comfort and looking like I had myself together — and this one coat quietly gave me both. If that sounds like you, I hope you find your size before it clears.
— Sandra Thompson · Mount Pleasant, SC
See the Maisie — $79.95 →This is a personal account from a Clarke Family customer. Sandra was not paid to write it. · The Clarke Family · Family Fashion · South Carolina, since 1986 · Free UPS shipping · 30-day money-back guarantee.