A letter from a reader Odette S
I Had Not Worn a Dress in Four Years. This Is the One That Ended That.
It falls straight past my middle, it covers my arms, and — I could hardly believe it — it has pockets.
I stopped wearing dresses at about fifty-nine, and I never made a decision about it. It happened one garment at a time. The fitted ones sat on my middle and I spent the entire day aware of it. The floaty ones were cut from something so thin you could see the outline of everything underneath. And nearly all of them were sleeveless, or had those little cap sleeves that stop at the exact worst point on the upper arm. So I wore trousers, and I kept wearing trousers, for four years.
What I wanted was almost embarrassingly plain. One thing I could put on in the morning so that getting dressed was over. Long enough to be decent. Something that covered my arms without me having to find a cardigan to hide under in July. And a fabric that hung away from me instead of reporting on me.
It was my daughter Sarah, up in Boston, who told me to stop settling and try one from a small family boutique here in South Carolina — a straight dress with no belt on it and sleeves you can roll. Before I tell you what it did, I think you should read the Clarke family's letter first.
The Clarke family runs a small boutique here in South Carolina, family-run since 1986 — three generations, mother to daughter. The dress is called the Odette, and their letter walks through the handful of things they refused to compromise on. I am going to let their words carry it, because they say it better than I could.
1They Refused to Put a Waist Seam In It
"Almost every dress sold to a woman over sixty has a seam or a belt at the waist, and the reasoning is always the same — it is supposed to define the figure. What it actually does is draw a hard line across the narrowest place you have got left, and then hold the fabric against you for the rest of the day. The Odette has no waist seam, no belt, no elastic and no tie. It is cut straight from the shoulder so the fabric falls in one clean line, past the bust, past the middle, past the hip, without touching any of them. It does not squeeze anything and it does not pretend to. It simply stops the fabric from landing where you did not want it."
2The Cloth Has to Have Weight, or None of It Works

"A straight dress lives or dies on the fabric. Cut this same shape in something thin and it clings the moment you move, drapes into every hollow, and shows the outline of whatever you have on underneath — which is why so many easy dresses end up unworn. The Odette is cut from a matte woven cloth with real weight to it. It is entirely opaque, it has no sheen to catch the light, and it has enough body that it hangs away from you and falls back into a straight line the moment you stop moving. That weight is the single most expensive decision in this dress, and it is the one that makes the shape work at all."
3Sleeves, Because That Is the Real Reason Dresses Go Unworn

"Ask a woman why she has stopped wearing dresses and nine times out of ten the answer is her arms — and yet the industry keeps making them sleeveless. The Odette has a proper sleeve that covers the upper arm completely, and it is designed to be worn rolled: turn it back to just below the elbow and a small tab holds it there all day. That gives you two dresses. Rolled, it is a warm-weather dress you can wear to lunch. Down, it takes you into autumn on its own. Either way you are covered exactly where women tell us they want to be covered, and you are not carrying a cardigan around in July to do it."
4Real Pockets, in the Side Seams

"There are two pockets set into the side seams, deep enough for a phone and a set of keys, and hung from the seam so they do not pull the line of the dress out of shape or add anything at the hip. We are aware this is the least glamorous paragraph in this letter and it is also the one women mention first. A dress with pockets is a dress you can walk out of the house in without a bag over your shoulder — and it means you have somewhere to put your hands, which anyone who has ever stood in a room full of people will understand the value of."
5It Ends Just Below the Knee, and That Is Deliberate

"Length is the detail women get wrong most often, and it is not their fault — most dresses are cut to one of two lengths, both of them wrong. Above the knee asks a question most of us have already answered. Full length reads as an occasion and needs a heel to work. The Odette finishes just below the knee, which covers the knee itself, keeps the leg line long, and looks right with a flat sandal or a boot without changing anything else. It is the length you can wear to a lunch, to a doctor's appointment and to your granddaughter's school play, and it is correct at all three."
6Eight Colours, and a Size for You — S to 3XL
The Odette comes in eight colours, and the one you see me wearing is the off-white, which I chose because I wanted something for summer that was not navy. There are deeper shades too for the cooler months, and the shape is the same in all of them. The sizing runs S, M, L, XL, 2XL and 3XL, all cut from the same pattern and graded up, so the dress you receive is the same dress whichever size you order. It is cut generously and it is meant to skim rather than fit, so take your usual size — sizing up only makes it hang wider at the shoulder.
The Odette, against your usual easy dress
| The usual easy dress | The Odette | |
|---|---|---|
| Through the middle | A belt or waist seam that holds the fabric against you | Falls straight from the shoulder, touching nothing |
| The fabric | Thin, clingy, and you can see through it | Matte, weighty and completely opaque |
| The sleeves | Sleeveless, or a cap sleeve at the worst point | Full sleeve, rolled and tabbed below the elbow |
| Pockets | None, or patch pockets that add bulk at the hip | Deep pockets hung in the side seams |
| The length | Above the knee, or long enough to need a heel | Just below the knee — right with a flat sandal |
- A belt or seam that holds fabric against you
- Thin, clingy, and see-through
- Sleeveless, or a cap sleeve at the worst point
- No pockets, or bulky patch ones
- Above the knee, or needs a heel
- Falls straight from the shoulder
- Matte, weighty and completely opaque
- Full sleeve, rolled and tabbed below the elbow
- Deep pockets hung in the side seams
- Just below the knee — right with a flat sandal
Why they're clearing it now

They priced the Odette at $179.95 when it launched, and it sold at that price all season. But for America's 250th, the Clarke family wanted to give something back to the women who have kept their doors open since 1986 — so every dress is going out at $59.95, a third of what it was.
Mine came in a soft mailer with a folded note in it, and I did the thing I imagine everybody does — I put my hands straight into the pockets before I had even taken it out of the tissue paper.

The Odette Dress
- No belt and no waist seam — falls straight from the shoulder
- Matte woven cloth with weight, completely opaque
- Full sleeves that roll and tab below the elbow
- Deep pockets set into the side seams · ends just below the knee
- 8 colours · S to 3XL · Free UPS shipping · 30-day money-back guarantee
The Odette Dress · $59.95 while sizes last
Buy 2 get 10%, buy 3 get 15%, buy 4 get an extra 20% off. When it's gone, it's gone.
Four years of trousers, and it turns out I did not dislike dresses at all. I disliked belts at the waist, thin fabric, and bare arms — and once somebody took all three of those away there was nothing left to object to. It is one thing to put on, and then the morning is decided. If you have been reaching for trousers for the same reasons I was, this is the one I would send you to, and I would not wait, because the off-white went first last time.
— Sandra Thompson · Mount Pleasant, SC
See the Odette — $59.95 →This is a personal account from a Clarke Family customer. Sandra was not paid to write it. · The Clarke Family · Family Fashion · South Carolina, since 1986 · Free UPS shipping · 30-day money-back guarantee.