A letter from a reader S
The striped blouse that makes me look longer and leaner, without trying.
On the soft striped blouse whose vertical lines lengthen the figure, that skims instead of clinging, covers the arms, and stays cool and easy all day. Why a small South Carolina family made it this way, and why they're clearing it now.
I am 63 years old, and somewhere along the way most of my tops started working against me. The plain ones did nothing at all. The busy prints felt too much. And so many of them widened me exactly where I did not want widening, or clung the moment the day warmed up. I would look in the mirror and think, that is fine, and never once think, that is flattering.
What I wanted was one easy blouse that quietly did me a favor — that drew the eye up and down instead of side to side, skimmed over my middle rather than clinging, covered my arms, and stayed cool and comfortable. Flattering, without any fuss.
Then a woman in my church group here in Mount Pleasant wore the loveliest soft striped blouse, and I honestly thought she had lost weight — it was simply the blouse. I asked her about it. She laughed and told me to read the Clarke family's letter first.
The Clarke family runs a small boutique here in South Carolina, family-run since 1986 — three generations, mother to daughter. The blouse is called the Rhea, and their letter walks through the handful of things they refused to compromise on. I am going to let their words carry it, because they say it better than I could.
1A vertical stripe that lengthens

We ran the Rhea in a fine vertical stripe, and those up-and-down lines do quiet, flattering work — drawing the eye the long way, so you look a little taller and a little leaner without changing a thing. A classic that never shouts, and always flatters.
2A relaxed cut that skims

We cut it relaxed and a touch longer, with a gently curved hem, so it skims over the middle and sits kindly over the hips instead of clinging. Easy and forgiving, and long enough to wear over leggings or slim pants with confidence.
3A sleeve that covers the arm

We gave it a long sleeve that covers the arm to the wrist, finished with a soft ruffle cuff you can wear down or push up on a warm day. The tops of the arms stay covered and comfortable, with a pretty detail either way.
4Light, breathable, and cool

We made it from a soft, breathable woven that lets the air move, with a simple round neck that sits comfortably and never gapes. Cool and easy on a warm day, and soft against the skin from morning to evening.
5Easy to wear, easy to love
We kept it simple to live in — pull it on with pants, leggings or shorts, dress it up with a necklace or down for a plain day, and wash and wear it again. One easy blouse that quietly goes with everything you own.
6It fits the body you have
We make the Rhea from a size S all the way to 5XL and cut it relaxed and forgiving. It is meant to fit the woman — not make the woman fit the blouse.
The Rhea, against the blouses you've been buying
| The usual blouse | The Rhea | |
|---|---|---|
| The look | Plain, or does you no favors | A lengthening vertical stripe |
| Shape | Clings, or boxy | Relaxed, and it skims |
| Arms | Short, or bare | A full sleeve, ruffle cuff |
| Length | Short, rides up | Longer hem, covers the hips |
| On a warm day | Warm and clingy | Light, breathable, cool |
- Plain, or does you no favors
- Clings, or boxy
- Short or bare arms
- Short, rides up
- Warm and clingy
- A lengthening vertical stripe
- Relaxed, and it skims
- A full sleeve, ruffle cuff
- Longer hem, covers the hips
- Light, breathable, cool
Why they're clearing it now

They priced the Rhea at $129.95 when it launched, and it sold at that price all season. But for America's 250th, the Clarke family wanted to give something back to the women who have kept their doors open since 1986 — so every one is going out at less than half of that.
I ordered mine that evening. It arrived a few days later in a kraft-paper parcel with a short handwritten note from the family. I have reached for it more than anything else in my closet since.

The Rhea Blouse
- A fine vertical stripe that lengthens and flatters
- A relaxed cut that skims, with a longer curved hem
- A full sleeve that covers the arm, soft ruffle cuff
- Light, breathable, and cool on a warm day
- Three colors, sizes S–5XL · free UPS · 30-day guarantee
The Rhea Blouse · $54.95 while sizes last
Buy 2 get 10%, buy 3 get 15%, buy 4 get an extra 20% off. When it's gone, it's gone.
I do not usually write things like this. But most of my tops had quietly worked against me for years — and this one soft striped blouse does me a favor every time I put it on. If that sounds like you, I hope you find your size before it clears.
— Sandra Thompson · Mount Pleasant, SC
See the Rhea — $54.95 →This is a personal account from a Clarke Family customer. Sandra was not paid to write it. · The Clarke Family · Family Fashion · South Carolina, since 1986 · Free UPS shipping · 30-day money-back guarantee.