A Letter From a Reader Trude
The coat that carries half the year — and never weighs on you.
The Trude mid-length coat that fits over a real sweater, closes with one hand, and looks as polished in April as it did in October.
I am 63 years old, and half of every year is spent in a coat. From October through April, it is the first thing anyone sees of me — and for years, I have been disappointed by what I reach for.
Every coat that actually kept me warm seemed to bind at the shoulders the moment I wore a proper sweater underneath. And every coat that fit loosely hung like a tent, widening me in exactly the ways I did not need. I settled for compromise: a coat that worked with nothing underneath, and added a cardigan when it was colder. Cold and fussy both.
Then a woman in my church group here in Mount Pleasant kept turning up looking comfortable and quietly put-together at the same time. I finally asked her. She laughed and told me to read the Clarke family's letter first.
The Clarke family runs a small boutique here in South Carolina, family-run since 1986 — three generations, mother to daughter. The coat is called the Trude, and their letter walks through the handful of things they refused to compromise on. I am going to let their words carry it, because they say it better than I could.
1Room for a real sweater underneath

We gave the Trude relaxed shoulders and armholes roomy enough that you can slide your arm through without lifting it — even with a chunky sweater underneath. You do not have to size up. It simply fits.
2Closes with one hand, every time
We chose large, grippable silver buttons that line up straight, so even on a cold morning with gloves on, you button the coat without fumbling. It closes first try, every time — no bent buttons, no zippers that stick in the cold.
3Deep pockets that hold your hands warm

The pockets are lined and go deep — deep enough for your phone, your keys, your gloves, your hands on the coldest mornings. They do not pull the coat's line or sit shallow. They actually keep you warm.
4A length that covers the lower back

The Trude falls to mid-thigh — long enough to cover your lower back and that cold gap when you bend down or the wind picks up, but short enough that it does not get caught in the car or tangle around your legs on the stairs.
5Warm without looking like an inflated barrel

It is a relaxed fit, yes — but the line is streamlined. It does not balloon around the midsection or add width where you do not want it. The cut falls along the body and lets you breathe, without turning you into a puffed-up coat hanger.
6Still looks new when spring comes
We make the Trude from wool that does not pill, with seams and buttons that hold season after season. Wear it from October through April and it will look in March exactly as it looked in October — no shabby cuffs, no worn seams, no sad threadbare collar.
The Trude, against the coats you've been buying
| The usual winter coat | The Trude | |
|---|---|---|
| Armholes & shoulders | Tight. Binds when you layer. | Relaxed. Fits a sweater comfortably. |
| Closure in the cold | Tiny fiddly buttons or a stuck zip. | Big grippable buttons, lines up straight. |
| Pockets | Shallow or none. | Deep, lined, holds your hands warm. |
| Length | Too short or too long. | Mid-thigh, covers the lower back. |
| Shape | Ballooning or shapeless. | Streamlined, looks like you in it. |
- Tight. Binds when you layer.
- Tiny fiddly buttons or a stuck zip.
- Shallow or none.
- Too short or too long.
- Ballooning or shapeless.
- Relaxed. Fits a sweater comfortably.
- Big grippable buttons, lines up straight.
- Deep, lined, holds your hands warm.
- Mid-thigh, covers the lower back.
- Streamlined, looks like you in it.
Why they're clearing it now

They priced the Trude at $164.95 when it launched, and it sold at that price all season. But for America's 250th, the Clarke family wanted to give something back to the women who have kept their doors open since 1986 — so every coat is going out at well below half of that.
I ordered mine that evening, hoping my size would still be in stock. It arrived a few days later in a kraft-paper parcel with a handwritten note from the family inside. It has been the coat I reach for without thinking ever since.

The Trude
- Roomy shoulders and armholes fit a real sweater underneath
- Large silver buttons, grippable even in gloves
- Deep lined pockets that keep your hands warm
- Mid-thigh length that covers the lower back, streamlined silhouette
- Wool that does not pill, holds its shape through spring · Sizes XS–5XL · Free UPS shipping · 30-day money-back guarantee
The Trude · $64.95 while sizes last
Buy 2 get 10%, buy 3 get 15%, buy 4 get an extra 20% off. When it's gone, it's gone.
I do not usually write things like this. But I spent too many seasons reaching for a coat that did not quite fit my body or my life — and this one changed how I get dressed. It is warm, it is comfortable, and it does not ask me to compromise. If you are tired of the same negotiation every morning, I hope you find your size before it clears.
— Sandra Thompson · Mount Pleasant, SC
See the Trude — $64.95 while sizes last →This is a personal account from a Clarke Family customer. Sandra was not paid to write it. · The Clarke Family · Family Fashion · South Carolina, since 1986 · Free UPS shipping · 30-day money-back guarantee.