A letter from a reader Zinnia – The Clarke Family

A letter from a reader Zinnia

A Letter From a Reader

The tunic dress that looks like art — and has pockets I actually use.

On the artistic gold print and pretty crochet lace that draw compliments, the relaxed cut that skims, the deep pockets hidden in a beautiful dress, and the sleeves that cover the arms. Why a small South Carolina family made it this way, and why they're clearing it now.

Margaret Ellison
By Margaret Ellison · Mount Pleasant, South Carolina
Posted September 2026 · 6 min read
The Zinnia cream and gold crochet-lace tunic dress
The Zinnia — a dress that looks like a work of art, with pockets you'll actually use.

I am 63 years old, and for years I had been looking for one easy dress that was genuinely pretty AND had pockets I could use. It is always one or the other, isn't it? The pretty dresses had no pockets at all, and the ones with pockets were shapeless, dull sacks. I had all but given up.

What I wanted was not much. One artful, elegant dress — something with a bit of beauty to it that made me feel like I had taste — that skimmed over my middle instead of clinging, covered my arms, and had real, deep pockets so I could leave the little handbag at home. Beautiful, and practical, at once.

Then a friend of mine turned up in the loveliest cream-and-gold dress, all crochet lace and artful print, and slid her phone straight into a deep pocket. I asked her where on earth she found it. She laughed and told me to read the Clarke family's letter first.

The Clarke family runs a small boutique here in South Carolina, family-run since 1986 — three generations, mother to daughter. The dress is called the Zinnia, and their letter walks through the handful of things they refused to compromise on. I am going to let their words carry it, because they say it better than I could.

1A dress that looks like a work of art

Angled flat lay of the cream and gold crochet-lace dress on linen

We built the Zinnia around an artistic gold marbled print and pretty crochet-lace trim on the neck, cuffs, pockets and hem — the kind of dress that looks like a work of art and has people asking where you found it. Elegant and a little bohemian, and it makes you feel as though you have real taste and an eye.

★★★★★"It looks like a piece of art. The gold print and the lace are gorgeous, and I get a compliment every single time I wear it."Carol R., Charleston SC

2A relaxed cut that skims

The tunic dress falling in a soft A-line

We cut it in a soft A-line tunic shape, so it skims over your middle instead of clinging or pulling. Comfortable and forgiving, with room to move — and it looks lovely worn as it is, or over slim pants or leggings.

★★★★★"It skims right over my middle and hides everything I want hidden. So comfortable, and I wear it over leggings so it feels just right."Diane M., Greenville SC

3Deep pockets you'll actually use

A hand slipped into the deep lace-trimmed pocket

We put two large patch pockets right on the front, trimmed in the same pretty crochet lace — real, deep ones for your phone, your keys and your reading glasses, hidden in plain sight in a beautiful dress. Leave the little handbag at home. A real pocket, at our age, is a small love letter.

★★★★★"Real, deep pockets in a dress this pretty! I slide my phone and glasses right in and leave my bag at home. I did not think it was possible."Linda K., Beaufort SC

4Sleeves that cover the upper arm

The flowing 3/4 sleeve with a crochet-lace cuff

We gave it a flowing three-quarter balloon sleeve, finished with a crochet-lace cuff, that covers the upper arm and drapes softly to the elbow. Pretty and covered where so many of us would rather be, and cool and airy for a warm afternoon.

★★★★★"The three-quarter sleeves cover my upper arms and the lace cuffs are so pretty. Covered where I want to be, and cool at the same time."Janet S., Bluffton SC

5A flattering lace-trimmed neckline

We finished it with a soft split V-neck and a small stand collar edged in crochet lace — an open, flattering neckline that draws the eye up and lengthens, with a pretty handmade-looking detail right at the collar. Elegant, and just a little special.

★★★★★"The lace collar is so flattering and looks beautifully made. It feels dressed-up and elegant without any effort at all."Patricia L., Columbia SC

6Light, breezy, and it fits the body you have

We made it from a light, breezy linen-look fabric and cut it soft and roomy, from a size S to 3XL. Cool and easy to wear, and meant to fit the woman — not make the woman fit the dress.

★★★★★"It is so light and breezy, and it fit beautifully with room to spare. I feel elegant and comfortable, and it hides all the right places."Maureen T., Summerville SC

The Zinnia, against the dresses you've been settling for

The usual dress The Zinnia
The look Plain, or fussy Artful print and lace
Pockets None, or fake Two deep, real ones
Shape Clings, or a sack A soft A-line that skims
Arms Bare, or sleeveless A 3/4 sleeve, lace cuff
The feel Hot, or stiff Light and breezy
The usual dress
  • Plain, or fussy
  • No pockets, or fake
  • Clings, or a sack
  • Bare, or sleeveless
  • Hot, or stiff
The Zinnia
  • Artful print and lace
  • Two deep, real pockets
  • A soft A-line that skims
  • A 3/4 sleeve, lace cuff
  • Light and breezy

Why they're clearing it now

The Clarke family outside their South Carolina boutique

They priced the Zinnia at $149.95 when it launched, and it sold at that price all season. But for America's 250th, the Clarke family wanted to give something back to the women who have kept their doors open since 1986 — so every one is going out at under fifty-five dollars.

I ordered mine that evening. It arrived a few days later in a kraft-paper parcel with a short handwritten note from the family. It has become the first thing I reach for when I want to look artful and effortless at once.

The Zinnia dress arriving in a kraft-paper parcel with a handwritten note

The Zinnia Dress

★★★★★ 4.7 / 5 from 6,247+ reviews
$149.95$54.95
America's 250th Sale — Save 63%
  • An artful gold print with pretty crochet-lace trim
  • A relaxed A-line cut that skims instead of clinging
  • Two deep, real front pockets
  • A flowing 3/4 sleeve that covers the upper arm
  • Sizes S–3XL · free UPS · 30-day guarantee
See if your size is still in stock →

The Zinnia Dress · $54.95 while sizes last

America's 250th Anniversary Sale ends tonight.
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Since 1986Family-owned in South Carolina

I do not usually write things like this. But I had spent years choosing between a pretty dress and a useful one, and this artful thing with its deep pockets handed me both at once. If that sounds like you, I hope you find your size before it clears.

— Margaret Ellison · Mount Pleasant, SC

See the Zinnia — $54.95 →

This is a personal account from a Clarke Family customer. Margaret was not paid to write it. · The Clarke Family · Family Fashion · South Carolina, since 1986 · Free UPS shipping · 30-day money-back guarantee.


A letter from a reader Zinnia