Description Edit A letter from a reader Elowen Button S – The Clarke Family

Description Edit A letter from a reader Elowen Button S

A Letter From a Reader

I wanted to be comfortable without looking like I had stopped trying.

On the two-piece that feels like a sweatshirt and reads like an outfit — because somebody thought to put buttons and a collar on it.

Sandra Thompson
By Sandra Thompson · Mount Pleasant, South Carolina
Posted August 2026 · 6 min read
The Elowen two-piece cardigan set worn together
The Elowen in gray — both pieces, and nothing left to decide.

I am 63, and at some point comfortable clothes and giving up had become the same thing in my head. If I was in something soft it was because I was staying in, and if somebody knocked at the door I had a small moment about it before I answered.

Which is a silly way to spend a Tuesday, and I spent rather a lot of them that way.

It was my daughter Sarah, up in Boston, who told me to stop settling and look at a set from a small family boutique here in South Carolina. Soft as anything, she said, but with buttons on it. Before I tell you what it did, I think you should read the Clarke family's letter first.

The Clarke family runs a small boutique here in South Carolina, family-run since 1986 — three generations, mother to daughter. The set is called the Elowen, and their letter walks through the handful of things they refused to compromise on. I am going to let their words carry it, because they say it better than I could.

1Buttons and a collar, so it reads as clothes

The standing collar and row of metal buttons on the Elowen cardigan

Soft clothes usually announce themselves — a hood, a zip, elastic at the ankle, and the whole thing reads as staying in. We gave the Elowen a proper standing collar and a full row of metal buttons instead. Those two details do all the work. It is exactly as comfortable, and nobody looking at you would call it loungewear.

★★★★★"I answered the door in it without thinking twice. That has not happened in about five years."Diane M., Greenville SC

2The comfort of a sweatshirt, and no apology

Underneath the collar and the buttons it is a soft brushed knit, the kind you would happily spend a whole Sunday in. No stiff waistband, nothing to fasten at the middle, nothing that leaves a mark when you take it off. That is the trade most women make when they choose comfort. Here you are not making it.

★★★★★"It is as soft as my old sweatsuit and I wore it to lunch. I still cannot quite believe both of those are true."Linda K., Beaufort SC

3The pants are wide, not tapered

The wide straight leg of the Elowen pants

This is the single detail that separates a set like this from a tracksuit. A tapered leg with elastic at the ankle reads as sportswear from across the street. The Elowen falls wide and straight to the floor, so the line stays long and the whole thing looks deliberate. It also means nothing grips at the calf, which after sixty matters rather more.

★★★★★"No elastic round my ankles. They hang like proper pants and that is the whole difference."Janet S., Bluffton SC

4Ribbed bands, so it does not go shapeless

The ribbed cuff band on the Elowen cardigan

Soft knit is where garments lose their shape first — the cuffs stretch, the hem droops, and after a month it hangs off you. We finished the Elowen with proper ribbed bands at the cuffs and the hem. They hold, wash after wash, which is the difference between a set you keep and one you quietly stop reaching for.

★★★★★"Washed it more times than I can count and the cuffs still sit where they should."Carol R., Charleston SC

5Two pieces, and you will wear them apart

The Elowen set in movement, both pieces

A set only earns its place if the pieces stand alone, so we cut each one to. The cardigan buttons over jeans and looks like it was bought that way. The pants take any top you own. Worn together they are one outfit, worn apart they are two more — which is a good deal better than most things hanging in a closet.

★★★★★"The cardigan goes over my jeans constantly. I did not expect to get two things out of one box."Patricia L., Columbia SC

6Seven colors, and a size for you — S to 2XL

The Elowen comes in seven colors, and the one you see me wearing is the gray, which goes with rather more than I expected it to. There are deeper shades for the cold months and a few softer ones besides. Sizes run S, M, L, XL and 2XL, all cut from the same relaxed pattern. If you are between sizes, take the smaller one.

★★★★★"Ordered the gray, then the navy three weeks later. It is what I put on most mornings now."Maureen T., Summerville SC

The Elowen, against the loungewear you've been living in

The usual soft set The Elowen
What it reads as Staying in An outfit
The front A zip, or a hood, or both A standing collar and metal buttons
The pants Tapered, with elastic at the ankle Wide and straight to the floor
After a month Cuffs stretched, hem drooping Ribbed bands that still hold
Wearing it out Only if you have to To lunch, without thinking about it
The usual soft set
  • Reads as staying in
  • A zip, or a hood, or both
  • Tapered, with elastic at the ankle
  • Cuffs stretched after a month
  • Only worn out if you have to
The Elowen
  • Reads as an outfit
  • A standing collar and metal buttons
  • Wide and straight to the floor
  • Ribbed bands that still hold
  • Worn to lunch without thinking

Why they're clearing it now

The Clarke family outside their South Carolina boutique

They priced the Elowen at $159.95 when it launched, and it sold at that price all season. But for America's 250th, the Clarke family wanted to give something back to the women who have kept their doors open since 1986 — so every set is going out at well below half of what it was.

Mine arrived a few days later in a box on the bed, both pieces folded into the tissue paper. I put the cardigan on over what I was already wearing and did not take it off again that day.

The Elowen set arriving in its box

The Elowen Set

★★★★★ 4.7 / 5 from 6,247+ reviews
$159.95$69.95
America's 250th Sale — Save 56%
  • Two pieces — cardigan and pants, already matched
  • A standing collar and a full row of metal buttons
  • Wide, straight pants — no elastic at the ankle
  • Ribbed bands at the cuffs and hem that hold their shape
  • 7 colors · sizes S–2XL · Free UPS shipping · 30-day money-back guarantee
See if your size is still in stock →

The Elowen Set · $69.95 while sizes last

America's 250th Anniversary Sale ends tonight.
Buy 2 get 10%, buy 3 get 15%, buy 4 get an extra 20% off. When it's gone, it's gone.
Free ShippingSent with UPS, on us
30-Day ReturnsMoney-back guarantee
Since 1986Family-owned in South Carolina

I do not usually write things like this. But I had quietly decided that being comfortable and being presentable were two different days of the week, and one box took that apart. If you have had a small moment about answering your own front door, I hope you find your size before it clears.

— Sandra Thompson · Mount Pleasant, SC

See the Elowen — $69.95 →

This is a personal account from a Clarke Family customer. Sandra was not paid to write it. · The Clarke Family · Family Fashion · South Carolina, since 1986 · Free UPS shipping · 30-day money-back guarantee.


Description Edit A letter from a reader Elowen Button S